Logo for Nancy Bailey and Associates, early pioneers in licensing brand extensions.

Nancy Bailey & Associates, a division of Beanstalk, has been at the forefront of trademark and brand licensing for over
30 years. The agency, founded by Nancy Bailey in 1982, was an early pioneer in implementing brand extension licensing to successfully harness its potential on behalf of many of America’s leading brands. The company was responsible for launching several successful brand extension programs for The Procter & Gamble Company including Vicks, Mr. Clean, Febreze and Cover Girl, as well as long-term licensing programs for Crayola, Coppertone, Pillsbury and Pennzoil. The team also has deep experience in the food licensing segment, partnering with brands such as Hawaiian Punch, Cracker Jack, Ocean Spray, KC Masterpiece, Tony Roma’s, Arby’s, Hostess and Nestle Nesquik, among others.

In December 2010, Nancy Bailey & Associates merged into Beanstalk, creating an even stronger organization. Our combined talent, expertise and relationships enable us to better serve our diverse clients. As such, the agencies’ shared Procter & Gamble client has been consolidated, and we are servicing the various brands with one fully integrated global team across the U.S., Europe and Asia.

The agency integration continues every day, as we believe our strength is in our combination!

To learn more, please visit us at www.baileylicensing.com.

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