Vice Chairman

As founder of Nancy Bailey & Associates, Inc., a division of Beanstalk, Nancy is a leader in corporate trademark licensing. She was one of the first executives to identify the concept of brand extension licensing, the largest segment of the industry today. Founded in 1982, Nancy Bailey & Associates was one of the first full-service agencies specializing in developing and managing corporate brand licensing programs for Fortune 100 companies.

Under Nancy’s leadership, Nancy Bailey & Associates has conceived and implemented some of today’s most successful corporate licensing programs for General Mills, Vick’s, Hawaiian Punch, Mr. Clean, USA Today, Tony Roma, and Crayola, among others. Nancy currently oversees strategy development for many of the agency’s world-class brands and is responsible for business development initiatives. Nancy and her team are the recipients of four International Licensing Excellence Awards from the Licensing Industry Merchandisers’ Association.

With 40 years of licensing experience, Nancy was welcomed into the Licensing Industry Hall of Fame in 2008, the first inductee for trademark licensing, and was awarded the Ellis Island Medal of Honor to commemorate her outstanding achievements and dedicated leadership. She also served as a charter member, Vice President and later as a Board Member for the Licensing Industry Merchandiser’s Association.

Nancy graduated from The University of Miami with a B.S. in Business Administration.