Vice President, Brand Management

In her role at Beanstalk, Nicole is responsible for various aspects of Beanstalk’s agency growth overseeing account management, engaging in business development, and facilitating the successful integration of the agency’s West Coast office. She brings to Beanstalk vast knowledge of the health and beauty and home categories, from her past experience at Victoria’s Secret Beauty and Elizabeth Arden.

During her nine years at Beanstalk, Nicole has served as the lead on strategy development and program implementation for diverse clients such as Salma Hayek, Mary-Kate and Ashley, Johnson Publishing Company, World Wildlife Fund, and Latina Magazine, among others. She spearheaded the expansion of the Mary-Kate and Ashley licensing program into cosmetics, fragrance and home categories, and coordinated the August 2011 launch of the Salma Hayek healthy and beauty program at CVS. Nicole also manages Beanstalk’s Brand Acquisitions services. Her experience working with and maximizing the performance of licensees and retail partners is unparalleled.

Nicole holds a B.A. and an M.A. in English from The State University of New York at Albany.