We’re Beanstalk, the name behind some of the world’s most recognized brand extensions. As a global brand extension agency, we work closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, and media properties, manufacturers and retailers creatively find ways to strengthen their relationship with the most important stakeholder – the consumer. Extending brands through the licensing model is an integral part of the marketing mix and is a valuable tool that can help to build brands for the long-term.
What’s behind our name? Nearly three decades of award-winning innovation for clients such as Stanley Black & Decker, Procter & Gamble, AT&T, Ford Motor Company, Jack Daniel’s, and Salma Hayek, among others. We continuously reinvent licensing and its application as a brand marketing tool, never settling for anything less than extraordinary. We were the first to extend a consumer brand into the restaurant space with the Harley-Davidson Café and were instrumental in developing the Mary-Kate and Ashley lifestyle program, the first global direct-to-retail tween licensing program, which helped create a market for affordable designer fashions for tweens in the mass channel and drove the growth of celebrity brand extensions overall.
Our global reach spans offices in the United States, Europe, and Asia with headquarters in New York and international offices in London serving our global operations. The acquisition of Nancy Bailey & Associates, Inc. expanded both our expertise in strategic brand extensions and our geographic presence.
To learn more about Beanstalk, watch our agency video.