We’re Beanstalk, the name behind some of the world’s most recognized brand extensions. As a global brand licensing agency, we specialize in extending brands through the strategic and creative development of licensed products. Licensing is an integral part of the marketing mix and is a valuable tool that can help to build brands for the long-term.
What’s behind our name? Nearly three decades of award-winning innovation for clients such as Stanley Black & Decker, Procter & Gamble, AT&T, Ford Motor Company, Jack Daniel’s, and Salma Hayek, among others. We continuously reinvent licensing and its application as a brand marketing tool, never settling for anything less than extraordinary. We were the first to extend a consumer brand into the restaurant space with the Harley-Davidson Café and were instrumental in developing the Mary-Kate and Ashley lifestyle program, the first global direct-to-retail tween licensing program, which helped create a market for affordable designer fashions for tweens in the mass channel and drove the growth of celebrity licensing overall.
Our global reach spans offices in the United States, Europe, and Asia with headquarters in New York and international offices in London and Hong Kong serving our global operations. The acquisition of Nancy Bailey & Associates, Inc. continues to expand our expertise in licensing and our geographic presence.