| Allison
Ames
Senior Vice President, Brand Management
Allison co-heads Beanstalk's Account Management
group. In this role, Allison is responsible for the development
of the brand’s strategic licensing plan, and manages relationships
with clients, retailers and licensees.
While at Beanstalk, Allison has led both retail
exclusive programs and general licensing initiatives for the company’s
clients. Among the licensing programs created under Allison’s
supervision are mary-kateandashley, Danskin Now, The Stanley Works,
and Susie Coelho.
Allison has developed strategic retail licensing
programs that include identifying the appropriate retail partner
and licensees, facilitating rigorous product development processes,
developing synergistic cross-marketing initiatives, and ensuring
successful sales performance through intensive program management.
Prior to joining Beanstalk, Allison was vice president
of marketing at Sonneman Design Group, a product design and marketing
consulting firm that specialized in the home furnishings industry.
Before that, she held a variety of marketing positions at Bairnco
Corporation, a Fortune 500 company.
Allison earned a bachelor of arts in international
business and marketing from George Washington University and an
MBA in international business from Hofstra University.
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