Gail Stern
Senior Vice President, Brand Management

Gail Stern co-heads Beanstalk's Account Management group. In this role, Gail is responsible for the development of the brand’s strategic licensing plan, and manages relationships with clients and licensees. While at Beanstalk, she has led groundbreaking licensing programs for clients such as Harley-Davidson, Ford Motor Company, The Stanley Works, AT&T, and The Andy Warhol Foundation, among others.

Working as her clients’ “brand champion,” Gail ensures brand strategy alignment and creation of superior brand licensed product. Her stellar work for Ford, AT&T, and The Andy Warhol Foundation resulted in two LIMA Award wins in 2006 and one in 2004, as well as numerous nominations for those and other clients over the years. A seasoned licensing professional, Gail has developed licensing programs from inception, and for more mature programs, she has crafted strategies for sustained growth.

Gail spent a decade in entertainment licensing with Nickelodeon and Sesame Workshop. As vice president of Soft Goods Licensing at Nickelodeon, she managed $500 million in retail sales and created a LIMA-award-winning retail program for Blue’s Clues. At Sesame Workshop, she was part of the team responsible for the development of Sesame retail stores and Sesame Place theme parks. Gail has also worked with industry leaders Russ Togs, Campbell’s Soup Company, and Macy’s, where she developed an understanding of the interplay between manufacturing, marketing, and retailing.

Gail earned her MBA in marketing from Columbia Business School.