Lisa Reiner
Senior Vice President, Brand Management

Lisa co-heads Beanstalk's Account Management group. In this role, Lisa is responsible for the development of the brand’s strategic licensing plan, and manages relationships with clients, retailers and licensees.

Since joining The Beanstalk Group in 2001, Lisa has been an integral part of the strategic development and international expansion of the mary-kateandashley brand. She led the global brand management for the program, and fostered successful retail and licensee partnerships worldwide. In addition, Lisa oversees the P&G global licensing programs for Pampers and Always, as well as WWF, Johnson Publishing, and L.L. Bean. Lisa is also part of the executive team pursing Beanstalk’s international agency expansion.

Prior to joining The Beanstalk Group, Lisa was director of licensing and merchandising at Gibson Guitar where she opened the company's first retail store in Nashville, Tennessee, as part of a unique venture to combine manufacturing, retail shopping and live music under one roof. Lisa also spent 11 years in the apparel industry, managing both retail and wholesale businesses. During her seven-year tenure at Liz Claiborne, Lisa was involved in strategic planning, merchandising and product development. She was instrumental in the launch of the DKNY Jeans license, for which she served as director of merchandising.

Lisa graduated cum laude from Kent State University with a bachelor of science in business and marketing.