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THE BEANSTALK GROUP?S LICENSING
PROGRAMS WIN TWO LIMA LICENSING EXCELLENCE AWARDS
— The Andy Warhol Foundation Recognized
as the Best Art Brand License of the Year —
— Ford Motor Company/Mighty Fine Awarded Best Corporate
Brand Licensee (Soft Goods)
of the Year —
NEW YORK, June 27, 2006 —
The Beanstalk Group, the world's leading brand licensing agency,
was honored for its clients? licensing programs with two International
Licensing Excellence Awards for 2005. Managed by The Beanstalk
Group, the Andy Warhol licensing program was recognized as the
Best Art Brand License, and Mighty Fine, a Ford Motor Company
licensee, was awarded Best Corporate Brand Licensee for Soft Goods
by the Licensing Industry Merchandisers? Association (LIMA) at
the annual LIMA Gala and Awards Ceremony, held in New York City,
on June 21, 2006.
The Andy Warhol global licensing program is unique among art programs as it extends not just Warhol?s iconic art imagery, but the whole of his artistic vision and his inimitable lifestyle. The Andy Warhol licensing program includes 37 of the world?s most respected and creative manufacturers of products across numerous categories, such as fashion and home. The worldwide program has grown at an impressive rate, generating $36 million in retail sales in 2005.
In its first year, Mighty Fine became the second largest apparel licensee for the Ford Motor Company program, extending the Ford brand to a new consumer base of young, affluent women. Mighty Fine?s highly styled and designed t-shirts feature the Ford Mustang and Pinto brands for distribution at high-end specialty retailers, department stores, and mid-tier retailers. The program achieved phenomenal results in 2005, reaching over $3 million in retail sales.
?We are extremely proud of our work with both The Andy Warhol Foundation and the Ford Motor Company,? said Michael S. Stone, President/CEO of The Beanstalk Group. ?It is gratifying to be recognized by our peers in the licensing community. We will continue to develop fresh and exciting programs for The Andy Warhol Foundation and the Ford Motor Company, as well as for our other clients.?
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About The Beanstalk Group
The Beanstalk Group, with approximately 100 employees, is the
world's leading brand licensing agency and consultancy. With offices
in New York, Dearborn (MI), Bentonville (AR), Los Angeles, and
London, Beanstalk provides clients with a complete solution for
their brand licensing needs. Offering a unique combination of
category expertise, award winning creativity, and superior client
service, Beanstalk has consistently set new industry standards
for leveraging licensing as a powerful tool that enhances the
popularity and profitability of corporate brands. The Beanstalk
Group is part of Omnicom?s Diversified Agency Services network.
For more information, please visit www.beanstalk.com.
For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142
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