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SUSIE COELHO'S HOME LINE EXPANDS
INTO PRODUCTS FOR THE GARDEN
—Susie Coelho Outdoor Launches a Line
of Stylish and Practical Garden Gloves and Accessories —
NEW YORK, May 8, 2006 — Susie
Coelho, lifestyle expert, HGTV host and best-selling author, unveiled
today a new product line of garden gloves and accessories that
offer a wide range of design and functionality options to professional
and everyday gardeners. Magid Glove & Safety Manufacturing Company
will produce the line of garden gloves and accessories, under
the name Susie Coelho Outdoor. The partnership was arranged by
The Beanstalk Group, the exclusive licensing agency for Susie
Coelho Enterprises, Inc.
Susie Coelho?s garden glove and accessories collection combines sophisticated prints and practical features with top quality materials. Designed to truly enhance the gardening experience, with features such as extended palms and wrists, tailored fit and special fabrics, the line meets the varied needs of both professional and leisure gardeners.
?I used my own experience in the garden to guide the collection?s design. In all of my gardening experience, I?ve never found a perfect glove for women in terms of fit, design, function and style,? said Susie Coelho. ?My collection of garden gloves offers the same features and protection as the gloves made for the industrial market, while maintaining a high level of quality and style.?
Magid, the manufacturer of Susie Coelho Outdoor garden gloves, is recognized as an industry leader in high-fashion garden products. Building on its 60-year history, the company?s reputation for top quality products and high service levels was a key factor in Coelho?s decision to partner with Magid.
?Susie uses her relaxed style, personal experience and practical insights to guide both the professional and everyday gardener. Those same qualities are evident in her glove collection?unique and fashionable garden gloves and accessories that will inspire every gardener?s personal creativity,? said Gigi Cohen, Executive Vice President of Magid. ?These gloves are designed to fit and feel as good as they look.?
Susie Coelho?s ten years of transforming homes and backyards into beautiful spaces on her HGTV television series ?Outer Spaces? and ?Surprise Gardener,? influenced her selection of fabrics, textures, colors and patterns. The collection?s sophisticated color palette fits in with today?s trends toward natural fabrics and colors. A variety of materials are used throughout the collection including goatskin, deerskin and spandex, as well as special coating and gripping features.
?Susie brings a wealth of experience in creating indoor and outdoor living spaces for homeowners and recognizes what is missing in the marketplace to fulfill their needs,? said Michael S. Stone, President/CEO of The Beanstalk Group. ?We are delighted to partner with Magid to launch Susie Coelho Outdoor.?
Susie?s garden gloves and accessories will be available at retailers nationwide, and will debut Spring 2007. A variety of merchandising and promotional vehicles featuring Susie Coelho, along with the collection, will be offered to retailers. The Beanstalk Group will seek to further expand Susie Coelho?s presence in home, garden and outdoor living product categories through additional licensed partnerships.
The Susie Coelho Outdoor collection builds on Susie?s success designing a comprehensive collection of casual, modern home basics and décor for Mervyns, under the name Susie Coelho Style?. The Mervyns line launched in August 2005 with tremendous success in bedding, bath and tabletop collections and has already been expanded to offer customers a greater variety of gifts and home décor including picture frames, spa sets, luggage and decorative accessories.
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About Susie Coelho
Susie Coelho is a leading home style guru and one of the only
style experts who has successfully expanded into all four key
areas of lifestyle home, garden, entertaining, and cooking.
Susie's East Indian heritage and international upbringing have
influenced her approach to design and connected her to a broad
consumer audience. The only lifestyle expert with more than 20
years of on-camera experience as a television personality, she
has had a presence on Home & Garden Television for the last nine
years and currently hosts HGTV?s outdoor show, ?Outer Spaces.?
Susie is also the best-selling author of two books, ?Susie Coelho?s
Everyday Styling: Easy Tips for Home, Garden and Entertaining?
and ?Styling for Entertaining: 8 Simple Steps, 12 Miracle Makeovers?
(Simon & Schuster). She is a frequent contributor and style expert
for ABC-TV?s ?The View,? and was previously a regular contributor
to NBC-TV?s ?Today? show. Susie designs a comprehensive program
of casual, modern home basics and décor for Mervyns, under the
name Susie Coelho Style?. Her company, Susie Coelho Enterprises,
Inc., encompasses television, endorsements, licensing, product
development, and publishing. For more information, please visit
www.susiecoelho.com.
About Magid Glove & Safety Manufacturing
Company, LLC.
Magid is the U.S.?s largest combined manufacturer, importer and
distributor of industrial gloves, protective clothing, and safety
products. Magid also offers work and garden gloves and safety
products to retailers under the HandMaster® and Susie Coelho Outdoor
brand names. With 60 years of experience, Magid is a valued source
to thousands of companies. For more information, please visit
www.magidgloveretail.com.
About The Beanstalk Group
The Beanstalk Group, with approximately 100 employees, is the
world's leading brand licensing agency and consultancy. With offices
in New York, Dearborn (MI), Bentonville (AR), Los Angeles, and
London, Beanstalk provides clients with a complete solution for
their brand licensing needs. Offering a unique combination of
category expertise, award winning creativity, and superior client
service, Beanstalk has consistently set new industry standards
for leveraging licensing as a powerful tool that enhances the
popularity and profitability of corporate brands. The Beanstalk
Group is part of Omnicom?s Diversified Agency Services network.
For more information, please visit www.beanstalk.com.
Editor?s Note:
Images of merchandise and of Susie Coelho are available
upon request.
For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142
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