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LIFESTYLE EXPERT SUSIE COELHO TO PUBLISH A FIVE BOOK SERIES ON PERSONAL STYLE

The First Book, Secrets of a Style Diva: A Get-Inspired Guide to Your Creative Side,
to Release September 19, 2006—

NEW YORK, September 14, 2006 — The Beanstalk Group, the world?s leading brand licensing agency, announced the partnership between Susie Coelho and Cool Springs Press for a five-book series on personal style. Susie Coelho, lifestyle expert, HGTV host and best-selling author, will author five books in which she will share her personal style secrets inspiring women to discover their inner style. The first book, Secrets of a Style Diva: A Get-Inspired Guide to Your Creative Side, will be released on September 19, 2006 by Cool Springs Press, a division of Thomas Nelson Publishers, Inc. of Nashville.

Secrets of a Style Diva: A Get-Inspired Guide to Your Creative Side is a user-friendly guide which will rouse creativity by utilizing Susie Coelho?s Diva Quiz and Diva Drills exercises, encourage risk-taking when it comes to personal style, and help women discover and nourish their inner style divas. Drawing on her vast design and personal experience, Susie Coelho empowers her readers to find and celebrate their own style.

Managed by The Beanstalk Group, the Susie Coelho licensing program covers a wide range of product categories, including home décor, outdoor accessories and publishing, among others. The Susie Coelho Style collection ­ sold exclusively at Mervyns ­ encompasses casual and modern home basics, such as bedding, bath and tabletop. Most recently, Susie Coelho created a line of garden gloves and accessories under the name Susie Coelho Outdoor, which combines sophisticated prints and practical features with top quality materials, and is designed to truly enhance the gardening experience for professional and everyday gardeners. The gloves will be available at retailers nationwide, and will debut Spring 2007.

?Susie has showcased her style savvy through various channels and has the unique ability to inspire others to express their own personal style,? said Michael S. Stone, President/CEO of The Beanstalk Group. ?This new publishing partnership is an excellent opportunity for Susie to share her expertise with an even wider audience, and further establish her as a leading lifestyle expert.?

 

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About Susie Coelho
Susie Coelho is a leading home style guru and one of the only style experts who has successfully expanded into all four key areas of lifestyle ­ home, garden, entertaining, and cooking. Susie's East Indian heritage and international upbringing have influenced her approach to design and connected her to a broad consumer audience. The only lifestyle expert with more than 20 years of on-camera experience as a television personality, she has had a presence on Home & Garden Television for the last nine years and currently hosts HGTV?s outdoor show, ?Outer Spaces.? Susie is also the best-selling author of two books, Susie Coelho?s Everyday Styling: Easy Tips for Home, Garden and Entertaining and Styling for Entertaining: 8 Simple Steps, 12 Miracle Makeovers (Simon & Schuster). She is a frequent contributor and style expert for ABC-TV?s ?The View,? and was previously a regular contributor to NBC-TV?s ?Today? show. Susie designs a comprehensive program of casual, modern home basics and décor for Mervyns, under the name Susie Coelho Style?. Her company, Susie Coelho Enterprises, Inc., encompasses television, endorsements, licensing, product development, and publishing. For more information, please visit www.susiecoelho.com.

About The Beanstalk Group
The Beanstalk Group, with approximately 100 employees, is the world's leading brand licensing agency and consultancy. With offices in New York, Dearborn (MI), Bentonville (AR), Los Angeles and London, Beanstalk provides clients with a complete solution for their brand licensing needs. Offering a unique combination of category expertise, award winning creativity, and superior client service, Beanstalk has consistently set new industry standards for leveraging licensing as a powerful tool that enhances the popularity and profitability of corporate brands. The Beanstalk Group is part of Omnicom?s Diversified Agency Services network. For more information, please visit www.beanstalk.com.


For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142