|
LIFESTYLE EXPERT SUSIE COELHO TO
INTRODUCE SIGNATURE FLORAL GIFT COLLECTION WITH CALYX & COROLLA®
—Unique Line Features Bouquets, Wreaths
and Creative Accessories —
NEW YORK, November 6, 2006 —
The Beanstalk Group, the world?s leading brand licensing agency,
announced the partnership between Susie Coelho and Calyx & Corolla®
for an exclusive collection of floral gifts named Susie Coelho
Signature?. Blending exotic and European influences, the new line
features bold bouquets, unique arrangements and wreaths, and artful
accessories designed by Susie Coelho, lifestyle expert, author
of Secrets of a Style Diva, and host of HGTV?s ?Outer Spaces?
and ?Surprise Gardener.?
The Susie Coelho Signature Collection, available through the Calyx & Corolla catalog and online, debuts in November 2006. The Susie Coelho Signature Fall and Holiday Collections include fresh floral arrangements in unique vases and cache pots. These original designs include elegant, sophisticated, artistic and luxurious arrangements to brighten every room in the house. Creative displays like Christmas Coffee Table Cubes and Floral Bookends help make the Susie Coelho Signature collection a very special and unique floral offering. New designs will be added to the line each season. Each arrangement will include a special card with Susie Coelho?s inspired ideas and styling advice to help recipients arrange, display, and express themselves with their luxury floral gift.
?We are so excited to offer a new line from Susie Coelho and to broaden our gift offerings for Calyx & Corolla customers,? said Elisabeth Robert, President and CEO of Calyx & Corolla. ?With Susie's incredible eye for detail and design, the Susie Coelho Signature collection will transcend Calyx floral arrangements into stylish gifts that accentuate the home.?
?Fresh flowers add so much life to a home. There is no substitute for something that can breathe life into a space,? said Susie Coelho. ?Don?t be stuck with the conventional. Think outside the box and have your floral arrangements make a statement that is unique and individual. That is what style is all about!?
While Calyx & Corolla has offered bouquet and fragrance sets by Ralph Lauren and Michael Kors, this partnership with Susie Coelho is the first time it has developed a comprehensive collection with a lifestyle expert, designer, and television personality.
Managed by The Beanstalk Group, the Susie Coelho licensing program covers a wide range of product categories, including home décor, outdoor accessories and publishing, among others.
?The vibrant arrangements in the Susie Coelho Signature collection reflect Susie?s distinct sense of style,? said Michael S. Stone, President and CEO of The Beanstalk Group. ?The partnership with Calyx & Corolla is also Susie?s first foray into the catalog and e-commerce worlds, which allows her to connect with an even wider audience.?
# # #
About Susie Coelho
Susie Coelho is a leading home style guru. Susie's East Indian
heritage and international upbringing have influenced her approach
to design and connected her to a broad consumer audience. She
has had a presence on Home & Garden Television for the last ten
years hosting ?Surprise Gardener? and then ?Outer Spaces.? Susie
is also the best-selling author of Susie Coelho?s Everyday Styling:
Easy Tips for Home, Garden and Entertaining and Styling for Entertaining:
8 Simple Steps, 12 Miracle Makeovers. She recently released her
third book, Secrets of a Style Diva: A Get-Inspired Guide to Your
Creative Side. Susie has also been a contributor and style expert
for ABC-TV?s ?The View? and NBC-TV?s ?Today? show. Susie designs
a comprehensive program of bedding, bath, tabletop, luggage and
home décor for Mervyns, under the name Susie Coelho Style?. She
has also created a line of garden gloves and accessories under
the name Susie Coelho Outdoor?. Her company, Susie Coelho Enterprises,
Inc., encompasses television, endorsements, licensing, product
development, and publishing. For more information, please visit
www.susiecoelho.com.
About The Beanstalk Group
The Beanstalk Group, with approximately 100 employees, is the
world's leading brand licensing agency and consultancy. With offices
in New York, Dearborn (MI), Bentonville (AR), Los Angeles and
London, Beanstalk provides clients with a complete solution for
their brand licensing needs. Offering a unique combination of
category expertise, award winning creativity, and superior client
service, Beanstalk has consistently set new industry standards
for leveraging licensing as a powerful tool that enhances the
popularity and profitability of corporate brands. The Beanstalk
Group is part of Omnicom?s Diversified Agency Services network.
For more information, please visit www.beanstalk.com.
About Calyx & Corolla
Calyx & Corolla provides consumers with the freshest, longest
lasting and highest quality luxury flowers and floral gifts by
combining sophisticated design, superior customer service and
strong business partnerships. Calyx & Corolla has been delivering
the finest floral gifts and luxury bouquets since 1988. The Susie
Coelho Signature Collection is available through the Calyx & Corolla
catalog, by calling 1-800-800-7788 or online at www.calyxandCorolla.com.
For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142
|
