BEANSTALK CLIENT,JAGUAR, NOMINATED FOR PRESTIGIOUS LICENSING INDUSTRY AWARD

LONDON, 9 August 2006 — The Beanstalk Group?s client, Jaguar, has been honoured with a Licensing Award 2006 nomination for its Spirit Sunglasses Collection. The sunglasses are part of a global Jaguar licensing programme developed and managed by The Beanstalk Group, the world's leading brand licensing agency. Vying for the Best Licensed Adult Apparel/Accessories Range, the Jaguar Spirit Sunglasses Collection was one of only five finalists chosen from dozens of entrants. The first annual Licensing Awards celebrate and reward the achievements of the licensing industry over the past year, and will be held on 14 September at the Royal Lancaster Hotel in London.

The Jaguar Spirit Collection is designed, manufactured and distributed under license by the Ferdinand Menrad Group, and is available in both ophthalmic and sunglasses varieties.

?We are extremely delighted to be nominated for this award,? said Eberhard Müller-Menrad, Managing Director of Ferdinand Menrad. ?Sport and fashion are united in the Jaguar Spirit Sunglasses Collection. It is a strategically positioned, superb product, and is a result of a new product design strategy that we have been working on in recent years. The Spirit Sunglasses Collection is an interpretation of the Jaguar brand?s captivating style, breathtaking performance, and commitment to quality,? added Müller-Menrad.

Targeting modern, active and successful men, the Jaguar Spirit Sunglasses Collection has a dynamic lens shape, and many styles feature high-quality acetate temples made of a two-layered material that provide additional highlights of colour. Available in the current trend colours of dark red/black, blue/cappuccino, and charcoal/black, the Jaguar Spirit Collection is stocked by national and local opticians all across the UK, including Boots, Batesmann Opticians, and Duncan & Todd.

A Beanstalk client since 2001, Jaguar?s global licensing programme has set a new standard for leveraging the power of licensing to strategically grow and strengthen this world-class brand.

?The Ferdinand Menrad Group is a key licensing partner for the Jaguar programme,? said Ciarán Coyle, Managing Director of Beanstalk Europe. ?As experts in the design, production and distribution of high-quality optical products, they help realise Jaguar?s licensing vision to create a distinctive and desirable British luxury brand,? said Coyle.

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About the Jaguar Licensing Programme
Jaguar licensed products utilise design elements from the vehicles, which are interpreted across a range of proprietary products that beautifully capture the essence of the brand. The Jaguar Licensing Programme generates over $120 million in annual retail sales worldwide. Jaguar products are currently distributed in over 60 countries.

About Ferdinand Menrad Group
The Ferdinand Menrad Group, with approximately 1,000 employees worldwide, specialises in the design, production and distribution of high-quality spectacle frames and sunglasses in titanium, metal and acetate for men, women and children. Established in 1896, Ferdinand Menrad is a family owned business. The group has its own manufacturing facilities in China, Malta and Switzerland. Products are sold worldwide. In Europe, products are sold through Menrad-owned sales subsidiaries. Other brands in the company?s portfolio include Davidoff, Joop!, Zeiss, Morgan and its own, Menrad. For more information, contact Eberhard Müller-Menrad at emm@menrad.de or visit www.menrad.de.

About The Beanstalk Group
The Beanstalk Group, with approximately 100 employees, is the world's leading brand licensing agency and consultancy. With hub offices in London and New York, and satellite offices in Los Angeles, Dearborn (MI) and Bentonville (AR), Beanstalk provides clients with a complete solution for their brand licensing needs. Offering a unique combination of category expertise, award winning creativity, and superior client service, Beanstalk has consistently set new industry standards for leveraging licensing as a powerful brand building tool. The Beanstalk Group is part of Omnicom?s Diversified Agency Services network. For more information, please visit www.beanstalk.com.

For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142