LOVE HEARTS LOVES LICENSING WITH BEANSTALK

LONDON, 9 May, 2006 — The Beanstalk Group, the world's leading brand licensing agency, is pleased to announce the addition of Love Hearts, the lovable children?s confectionery brand (www.lovehearts.com), to its international client roster. The Beanstalk Group UK, located in London, will develop a worldwide licensing programme that builds on the heritage and broad awareness of the Love Hearts brand. The well-known heart-shaped sweet and its lovable phrases such as Kiss Me, True Love and Forever will soon be interpreted through licensed products in all major categories.

?The Beanstalk team is excited to develop the Love Hearts licensing programme. Love Hearts is a property that gives us not only great flexibility for targeting different occasions through creative messaging, but also for well-designed fashion-led offerings that appeal to both children and adults,? said Ciarán Coyle, Managing Director of The Beanstalk Group UK.

Since its launch in the 1950?s, Love Hearts, a Swizzels Matlow brand, has sold over 3.5 billion rolls worldwide, and has established itself as an iconic brand that appeals to a broad consumer base. Love Hearts sweets connote strong sentimental and nostalgic memories for adults, while continuing its popularity today with kids of all ages.

?We searched long and hard for the best agency to take Love Hearts licensing to its next stage, and in Beanstalk we have found a company that ticks all the boxes. Building on the brand?s core values of cheeky but innocent fun, we are looking forward to launching an entirely new range of modern and desirable offerings that reflect today?s fashion trends,? said Andrew Matlow, Communications Director, Swizzels Matlow.

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About Swizzels Matlow Ltd
Swizzels Matlow Ltd was founded in 1933 and specialises in children?s sugar confectionery. The company manufactures over 20% of the entire UK?s children?s sugar confectionery market. Swizzels Matlow confectionery is exported to over 40 countries worldwide. For more information, please visit www.swizzels-matlow.com.

About The Beanstalk Group
The Beanstalk Group, with approximately 100 employees, is the world's leading brand licensing agency and consultancy. With offices in New York, Dearborn (MI), Bentonville (AR), Los Angeles, and London, Beanstalk provides clients with a complete solution for their brand licensing needs. Offering a unique combination of category expertise, award winning creativity, and superior client service, Beanstalk has consistently set new industry standards for leveraging licensing as a powerful tool that enhances the popularity and profitability of corporate brands. The Beanstalk Group is part of Omnicom?s Diversified Agency Services network. For more information, please visit www.beanstalk.com.

For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142