THE BEANSTALK GROUP HIRES SENIOR VICE PRESIDENT
OF BUSINESS DEVELOPMENT

NEW YORK, March 1, 2006 — The Beanstalk Group, the world's leading brand licensing agency, and part of Omnicom Group?s Diversified Agency Services, announced today that Elizabeth O?Neill has joined the company as Senior Vice President, Business Development. In her new role, Ms. O?Neill will oversee all aspects of Beanstalk?s Business Development department.

Ms. O?Neill will seek to grow Beanstalk?s world-class client roster as well as enhance corporate communications, continuing to build awareness of Beanstalk as an innovator in the licensing industry. Additionally, Ms. O?Neill will market Beanstalk within Omnicom to identify new opportunities and strategic alliances among the hundreds of agencies that are part of Omnicom.

?We are delighted to welcome Elizabeth to Beanstalk,? said Michael S. Stone, President/CEO of The Beanstalk Group. ?Elizabeth brings 15 years of strategic brand management and corporate communications experience which makes her a perfect match for our Business Development team.?

Prior to joining Beanstalk, Ms. O?Neill held positions in several fields, including marketing, advertising and consulting. Most recently, she was Senior Vice President of Marketing for Ann Taylor Stores, where she led and managed the public relations, marketing services, visual merchandising and creative services departments. Previously, Ms. O?Neill was Vice President of Global Marketing for Goldman, Sachs & Co., where she was responsible for developing the company?s branding strategy, managing corporate visual identity, and overseeing advertising and communications programs, among other responsibilities.

Ms. O?Neill?s advertising experience includes account positions with Young and Rubicam and Grey Advertising, but most recently she was a member of the Management Team and Group Account Director for TBWA/Chiat Day, also an Omnicom Group company, where developed an international strategy campaign for the NIVEA brand.

O?Neill holds a B.A. from Brown University.

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About The Beanstalk Group
The Beanstalk Group, with approximately 100 employees, is the world's leading brand licensing agency and consultancy. With offices in New York, Dearborn (MI), Bentonville (AR), Los Angeles, and London, Beanstalk provides clients with a complete solution for their brand licensing needs. Offering a unique combination of category expertise, award winning creativity, and superior client service, Beanstalk has consistently set new industry standards for leveraging licensing as a powerful tool that enhances the popularity and profitability of corporate brands. The Beanstalk Group is part of Omnicom?s Diversified Agency Services network. For more information, please visit www.beanstalk.com.

For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142