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LOTS OF GOLDEN EGGS FOR THE BEANSTALK GROUP IN 2007

As More Brands Turn to Licensing to Reach Consumers, the World?s Leading Brand Licensing Consultancy Experiences Extraordinary Growth, Momentum

Creativity and High-Level Strategy Continue to Underscore The Beanstalk Group?s New Brand Extension Programs, Client Wins

JAVITS CONVENTION CENTER, BOOTH 3717, June 19, 2007 — The Beanstalk Group, the world?s leading strategic brand licensing consultancy, today announced that it achieved significant growth in the first half of 2007. In addition to an impressive seven 2007 LIMA Award nominations, Beanstalk also welcomed several high-profile new clients to its fast-growing global roster while introducing a number of groundbreaking and innovative licensing and brand extension initiatives for existing clients.

?We are extraordinarily proud of our accomplishments in the first half of 2007,? said Michael Stone, CEO and President, The Beanstalk Group. ?As it becomes increasingly easy for consumers to avoid traditional marketing communications messages, more brand owner are realizing the power of licensing to increase brand awareness and consumer touchpoints, inspire loyalty and positively impact the bottom line. We intend to build on this momentum as we continue to develop smart brand growth programs that authentically engage consumers,? Stone said.

2007 LIMA Award nominations include:

  • Best Overall License of the Year: The Andy Warhol Foundation
  • Best Corporate Brand License of the Year: Danskin Now
  • Best Art Brand License of the Year: The Andy Warhol Foundation
  • Best Art Brand Licensee of the Year: Levi?s/The Andy Warhol Foundation
  • Best Art Brand Licensee of the Year: Levi's/The Andy Warhol Foundation
  • Best Retailer of the Year: Barneys New York for The Andy Warhol Foundation
  • Best Corporate Brand Licensee of the Year: WestPoint Home/ Harley-Davidson

New client wins for The Beanstalk Group include:

  • Universal Studios Consumer Products Group
  • The Piaggio Group?s Vespa brand
  • World Wildlife Fund (WWF)
  • Proctor & Gamble?s Pampers, Always, and Max Factor brands
  • Pelé

New program initiatives for The Beanstalk Group include:

  • marykateandashley launched a new collection of furniture as well as a line of lighting components. The collection was unveiled on March 26 at High Point, the premiere furniture trade show, and is now available nationwide through independent retailers. Beginning in April 2007, Mary-Kate and Ashley Olsen, also expanded their current HBA program, consisting of cosmetics and a fragrance, into Albertson?s grocery stores.
  • The iconic Ford Mustang is breaking into the beauty industry, as it partners with Esteé Lauder to introduce a Mustang fragrance for men. The fragrance is currently available at Sears and will be available in Wal-Mart in August and at mass merchandisers and chain drug stores in September.
  • The Susie Coelho Outdoor Living Collection, which includes outdoor furniture, umbrellas, serving carts, outdoor rugs, floor tiles, lighting, gazebos, cushions, decorative pillows, fire pits and her newest book, Secrets of a Style Diva, debuted on the March 21 QVC ?Outdoor Living ­ Think Spring Outdoor Special.? Susie Coelho?s successful home program at Mervyns is entering its third year.
  • Paris Hilton has lent her unique style sensibility to a chic new sportswear line by Dollhouse which will launch in department and specialty stores in fall 2007. The Paris Hilton Sportswear Line includes denim, knit and woven tops, t-shirts, sweaters, dresses and outerwear. Paris Hilton?s unique sense of style has also been incorporated into an innovative and design driven outerwear collection. The collection, inspired by Paris Hilton and manufactured by JCS Apparel Group, consists of jackets, overcoats, and vests using quality nylon, wool, down, and leather materials. The Paris Hilton Outerwear line will debut at department and specialty stores in Fall 2007 nationwide.
  • The Andy Warhol Foundation has signed a licensing agreement with Burton, the legendary snow apparel company, to launch snowboards and a snowboard-inspired collection consisting of outerwear, boots, bindings, thermal, and travel bags all featuring Andy Warhol prints. The Collection is already garnering rave reviews, and promises to be a cult favorite.

?If the first half of 2007 at Beanstalk is any indication that the licensing industry is entering a very promising period,? added Stone. ?Many new brands that have never considered licensing before are seeking for our help in developing smart brand extension strategies and programs. Licensing is being recognized a key component of the marketing mix and a tactic of choice for today?s innovative brand marketers.?

To learn more about The Beanstalk Group, or its clients, visit The Beanstalk Group?s Licensing International Expo 2007 exhibit at Booth No. 3717.

 

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About The Beanstalk Group
The Beanstalk Group is the world?s leading brand licensing consultancy. Beanstalk extends brands the smart way through careful, strategic, and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace.

Beanstalk is the licensing agency of record for more than 40 world-class brands including Harley-Davidson, AT&T, Ford Motor Company, Mary-Kate and Ashley, and The Andy Warhol Foundation. Beanstalk has developed more than 4,000 brand extensions in every major product category, resulting in more than $3 billion in retail sales in 2006 alone. Headquartered in New York and London, Beanstalk?s global reach includes offices throughout the world. For more information, please visit www.beanstalk.com.

Beanstalk is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company.

For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142