THE BEANSTALK GROUP AND FORD MUSTANG DRIVE
HOME A WINNING SCENT

Leading Brand Licensing Consultancy Helps Bring Ford?s Legendary Mustang Brand
to the Fragrance Aisle

New York, May 4, 2007 —The Beanstalk Group, the world?s leading brand licensing consultancy, today announced that it has developed a strategic brand license agreement between its client Ford Mustang and Estée Lauder?s Aramis and Designer Fragrances. Together, they will introduce Mustang, a new men?s scent that embodies the spirit of today?s man: strong, confident and driven. Mustang, the new fragrance for men, will launch in July 2007 in retailers nationwide including Sears, and rollout to mass merchandisers and chain drug stores in August 2007.

?Beanstalk specializes in identifying strategic, creative licensing opportunities for our clients and then identifying the right partners for our clients? programs,? said Michael Stone, The Beanstalk Group?s president and chief executive officer. ?The Ford Mustang brand is an American Icon and, in this instance, we?ve chosen Aramis and Designer Fragrances for its history of bringing world class fragrances to market.?

Every element of the new product will be backed by Ford Mustang?s signature style, from its masculine scent to its bold presentation. The bottle and packaging created for Mustang complete the vision of the new scent. The bottle is simple and sleek, but masculine in shape. It has a graphite cap and collar with a silver hot stamping and the Mustang Pony logo on the label. The outside packaging is a graphite metal, reusable ?Collector?s Tin? with the iconic Pony logo.

?We are thrilled that The Beanstalk Group introduced us to Aramis and Designer Fragrances, a global leader in the industry,,? said John Nens, Director, Global Brand Licensing, Ford Motor Company. ?It is a great partnership when you can bring together two companies so strongly rooted in American culture.?

?We are so excited to be launching a fragrance with Mustang, an American icon that today holds international recognition and an undeniably established reputation. This fragrance will bring the Mustang man to life while remaining true to the core values and classic tradition of the Mustang brand,? added Robin Mason, Vice President, Global Marketing for Aramis and Designer Fragrances.

Beginning in July 2007, Mustang, the new men?s fragrance, will be sold in the U.S. The Mustang fragrance line includes: 1.0oz/30ml Cologne Spray (SRPP: $20); 1.7oz/50ml Cologne Spray (SRP: $25); 3.4oz/100ml Cologne Spray (SRP: $32). The Mustang scent will also be available in a 3.4oz/100ml After Shave (SRP: $25).

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company?s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford?s products, please visit www.fordvehicles.com.

Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in the United States is a Mustang, and remains one of the hottest-selling cars in America . It's also America 's best-selling convertible.

About Aramis and Designer Fragrances
Aramis and Designer Fragrances, a division of a subsidiary of The Estée Lauder Companies, Inc. creates and markets under licenses for Donna Karan, Tommy Hilfiger, Michael Kors, Kiton and Missoni. The Estée Lauder Companies Inc. is one of the world?s leading manufacturers and marketers of quality skin care, makeup fragrance and hair care products. The Company?s products are sold in more than 130 countries and territories under well-recognized brand names, including Estée Lauder, Clinique, Prescriptives, Origins, M?A?C, La Mer, Bobbi Brown, Tommy Hilfiger, Donna Karan, Aveda, Jo Malone, Bumble and Bumble, Darphin, Rodan + Fields, American Beauty, Flirt!, Good Skin?, Grassroots, Sean John, Daisy Fuentes, Tom Ford Beauty and Coach.

About The Beanstalk Group
The Beanstalk Group is the world?s leading brand licensing consultancy. Beanstalk extends brands the smart way through careful, strategic, and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace. Beanstalk is the licensing agency of record for 35 world-class brands including Harley-Davidson, AT&T, Ford Motor Company, Mary-Kate and Ashley, and The Andy Warhol Foundation. Beanstalk has developed more than 4,000 brand extensions in every major product category, resulting in more than $3 billion in retail sales in 2006 alone. Headquartered in New York and London, Beanstalk?s global reach includes offices throughout the world. For more information, please visit www.beanstalk.com.

For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142