The Beanstalk Group SCORES with Global Sports Icon Pelé

LONDON, 28 March, 2007 — The Beanstalk Group, the world's leading brand licensing consultancy, announced today a business partnership with Prime Licensing and Pelé, football?s most revered icon. As the international licensing partner for the Pelé brand, The Beanstalk Group will manage and develop a programme that builds upon Pelé?s status as an iconic sportsman and his passion and contribution to the ?beautiful game.? Pelé, known as the ?King of Football,? is not only one of the greatest and most respected athletes of our time, but also one of the most recognisable individuals in the world. Pelé hopes to translate his emotion, exuberance and style into desirable products that allow consumers to celebrate their hero.

The Beanstalk Group will be collaborating with Prime Licensing to develop the programme. Prime Licensing, based in Sao Paulo, Brazil, holds the exclusive rights to license the Pelé Brand worldwide.

?We are thrilled to be partnering with such a prestigious company as Beanstalk to develop Pelé as a global brand. We look forward to working closely with Beanstalk in London and New York to bring the Pelé brand to life,? said Paulo Ferreira, Chief Executive Officer of Prime Licensing.

?The Beanstalk Group is honoured to be working with Prime Licensing and Pelé,? said Ciarán Coyle, Managing Director of The Beanstalk Group, Europe. ?We believe his unprecedented global appeal and ability to reach consumers of all ages will translate into a broad range of special products and services.?

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About Pelé
Pelé is a living legend! Known as ?The King Pelé,? he has contributed to more than just the game of football. He was officially declared a national treasure by the Brazilian government and was given the title ?Footballer of the Century? by the FIFA and ?Athlete of the Century? by the International Olympic Committee. He was named an Honorary Knight of the British Empire, a Citizen of the World by the United Nations, Ambassador for Education, Science, Culture and Good Will by the UNESCO and Ambassador for Sports and the 2006 World Economic Forum in Davos. Pelé touches all ages, on every continent, in every social class.

About Prime Licensing
Prime Licensing was founded in 2005 to embrace the challenge to develop and manage the Pelé Brand globally. For the first time since the beginning of his career, Pelé has decided to develop his own brand, aiming to bring to the business arena all the values and attributes that made him the number one sports icon in the world. In addition, Prime?s objectives include engagement in charity programs designed to embrace Pelé?s focus on sports, wellness and family values. For more information, please visit www.primelicensing.com.br.

About The Beanstalk Group
The Beanstalk Group, with approximately 100 employees, is the world's leading brand licensing agency and consultancy. With offices in New York, London, Dearborn (MI), Bentonville (AR), and Los Angeles, Beanstalk provides clients with a complete solution for their brand licensing needs. Offering a unique combination of category expertise, award winning creativity, and superior client service, Beanstalk has consistently set new industry standards for leveraging licensing as a powerful tool that enhances the popularity and profitability of corporate brands. The Beanstalk Group is part of Omnicom?s Diversified Agency Services network. For more information, please visit www.beanstalk.com.

For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142