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PROCTER & GAMBLE EXPANDS TRADEMARK LICENSING
CAPABILITIES
CINCINNATI, June 14, 2007 —
Procter & Gamble (NYSE: PG) has retained The Beanstalk Group
to help manage its growing global trademark licensing business.
Beanstalk will initially focus on identifying and developing
licensing programs that build upon the equity of three brands:
Pampers® and Always® on a global basis, and Max Factor® in Europe.
P&G will also continue its long-standing partnership with Nancy
Bailey & Associates who has been handling licensing for P&G
for seven years, developing many successful programs for P&G
brands.
P&G markets over 300 brands globally, and demand
for trademark licensing has increased significantly with the
success of our current programs. ?This arrangement will allow
us to meet the needs of our expanding trademark licensing portfolio,?
said Gayle Jones, P&G?s manager for trademark licensing. ?It
establishes an additional agency resource to complement our
work in North America and enables us to effectively play in
other key markets.? The Beanstalk Group is the world?s leading
strategic brand licensing consultancy representing more than
40 world-class brands. Beanstalk has developed thousands of
brand extensions in every major product category across all
retail channels.
?We are honored to work with Procter & Gamble,?
said Michael Stone, CEO and President of The Beanstalk Group.
?We look forward to developing and executing strategic licensing
programs that complement and extend their brand presences.?
Trademark licensing is a vital component to P&G?s
Connect + Develop open innovation strategy as a way to expand
brand adjacencies. P&G?s partnership with Nancy Bailey & Associates
has been extremely successful in developing extensions for many
brands in North America, including Mr. Clean®, Cover Girl®,
and Olay®.
# # #
About Universal Studios Consumer Products
Group
About Procter & Gamble [NYSE:PG] Three billion times a day, P&G
brands touch the lives of people around the world. The company
has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®,
Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community
consists of over 135,000 employees working in over 80 countries
worldwide. Please visit www.pg.com
for the latest news and in-depth information about P&G and its
brands.
About The Beanstalk Group
The Beanstalk Group is the world?s leading brand licensing consultancy.
Beanstalk extends brands the smart way through careful, strategic,
and creative development of licensed products. The company works
with blue-chip brands and other high-profile clients to leverage
licensing as a strategic tool to enhance brand awareness, increase
consumer touch-points, and generate revenue. Beanstalk also works
with manufacturers to help identify and acquire compelling brands
and properties to help them gain competitive advantage in the
marketplace. Beanstalk is the licensing agency of record for 35
world-class brands including Harley-Davidson, AT&T, Ford Motor
Company, Mary-Kate and Ashley, and The Andy Warhol Foundation.
Beanstalk has developed more than 4,000 brand extensions in every
major product category, resulting in more than $3 billion in retail
sales in 2006 alone. Headquartered in New York and London, Beanstalk?s
global reach includes offices throughout the world. For more information,
please visit www.beanstalk.com.
About Nancy Bailey & Associates
Nancy Bailey & Associates is at the forefront of trademark and
brand extension licensing. The company develops and manages licensing
programs for Fortune 100 companies including The Procter & Gamble
Company, Crayola, Schering-Plough, Alcoa Consumer Products and
USA TODAY. A pioneer and leader in brand extension licensing for
25 years, NBA develops strategic long-term partnerships that leverage
brand equity to create innovative products that sell. The company
is a full service licensing agency specializing in the management
of corporate licensing programs as well as consulting services
customized to meet the client?s needs. Headquartered in Atlanta,
the company also has offices in Miami, and affiliates in Tokyo.
For more information, please visit www.baileylicensing.com.
For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142
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