Beanstalk Group: brand/trademark licensing agency

PIAGGIO GROUP: REPRESENTATION AGREEMENT WITH THE BEANSTALK GROUP FOR VESPA BRAND

Pontedera, Italy 11 June 2007 — The Piaggio Group, Europe?s leading manufacturer of two-wheelers, and The Beanstalk Group, the world's leading strategic brand licensing consultancy , today announced an agreement to add the Vespa trademark, a name inextricably linked to the image of the first, most famous scooter ever made, to Beanstalk?s roster of global clients.

As the exclusive licensing agency for the Vespa brand, The Beanstalk Group will manage and develop an international licensing program that builds on the heritage and visibility of the Vespa brand, and on its natural affinity with many major product categories.

First produced in 1946, Vespa is presently enjoying an exciting new period of international success. Sales of the brand have doubled in volume in only three years: from little more than 50,000 units produced in 2004 to approximately 87,000 in 2005 and over 100,000 Vespas produced in 2006. The growing success of this extraordinary brand both in Europe and the United States is emblematic of Italy?s world renowned creativity and industrial know-how. And it is in Vespa?s outstanding results that the keys to the growth recorded by the entire Piaggio Group in recent years can be found: intrinsic brand value, an ability to innovate, both technologically and in design, while respecting each brand?s values, and a vigorously pursued strategy of expansion throughout the world. ?Today, building on Vespa?s brand values and worldwide notoriety and by using Beanstalk?s international organization, professionalism and dynamic approach to brand licensing, enhancing our own internal expertise, we are embarking on a new path, this time in the field of product licensing, to better serve our loyal consumers as well as reach new consumers,? said Daniele Bandiera, General Manager/Operations for the Piaggio Group.

?Vespa is not just a scooter. It is an authentic design icon, a way of life, and a living legend. We chose to work with The Beanstalk Group because they demonstrated an unparalleled understanding of the Vespa brand?s potential. We are absolutely delighted to be working with Beanstalk?s teams to develop new and exciting brand extensions that build on the romantic yet contemporary lifestyle image of Vespa,? said Paolo Gagliardo, head of the Piaggio, Vespa and Gilera Brand Unit for the Piaggio Group.

?We are honored to be chosen by The Piaggio Group as their strategic partner in developing and executing a worldwide licensing program that will reinforce the image of Vespa - - romantic, colorful, Italian design and performance-oriented - - and maximize the potential of the Vespa trademark in multiple product categories,? said Michael Stone, President and CEO of The Beanstalk Group.

?For more than 60 years, Vespa has fascinated millions of people and has become an icon of Italian style. Our vision for the Vespa brand licensing program is to develop unique, fun and versatile products that are a blend of innovation, heritage and timeless fascination,? said Ciarán Coyle, Managing Director of The Beanstalk Group Europe.

The new partnership between The Beanstalk Group and Piaggio will be officially launched at the Licensing International Expo 2007 in New York, which runs from June 19th to 21st at the Javits Convention Center.

# # #

About The Piaggio Group
The Piaggio Group, based in Pontedera (Pisa), is today one of the world?s top manufacturers of two-wheel motor vehicles.

The Group is controlled by Immsi S.p.A., an industrial and services holding company listed on the Milan Stock Exchange and headed by Roberto Colaninno, who is the Piaggio Group?s Chairman and Chief Executive Officer. Vice Chairman is Matteo Colaninno. General Managers are Daniele Bandiera (Operations) and Michele Pallottini (Finance). Since July 11, 2006 Piaggio & C. S.p.A. has been listed on the Milan Stock Exchange in the Blue Chip index.

The Piaggio Group, which also includes Aprilia and Moto Guzzi acquired in December, 2004, and the Spanish Derbi acquired in 2001, ranks as one of the world?s top four players in its core business. With an overall production of approximately 681,000 vehicles in 2006, the Group has five R&D centers worldwide, plants in Italy, Spain, India and China and over 6,700 employees. The production range includes scooters, motorcycles and mopeds in the 50cc to over 1,000cc displacement range for the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi, and Scarabeo brands. The Group also manufactures three- and four-wheeled light commercial vehicles. Vespa, first patented on April 23, 1946 (sales started the same year), is the first and most famous scooter in the world, with over 17 million units produced to date.

For further information please visit the Internet sites www.piaggiogroup.com and www.vespa.com.

About The Beanstalk Group
The Beanstalk Group is the world?s leading brand licensing consultancy. Beanstalk extends brands the smart way through careful, strategic, and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace.

Beanstalk is the licensing agency of record for 35 world-class brands including Harley-Davidson, AT&T, Ford Motor Company, Mary-Kate and Ashley, and The Andy Warhol Foundation. Beanstalk has developed more than 4,000 brand extensions in every major product category, resulting in more than $3 billion in retail sales in 2006 alone. Headquartered in New York and London, Beanstalk?s global reach includes offices throughout the world. For more information, please visit www.beanstalk.com.

Beanstalk is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company.

For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142