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WORLD WILDLIFE FUND SELECTS THE BEANSTALK GROUP TO CREATE LICENSING PROGRAM DESIGNED TO ENCOURAGE ?GREEN LIVING?

NEW YORK, June, 18 2007 — The Beanstalk Group, the world's leading strategic brand licensing consultancy, today announced the addition of its first global conservation client, World Wildlife Fund (WWF). Together, Beanstalk and WWF will develop an innovative licensing program that assists the brand in raising funds for its work around the world, as well as encouraging individuals to live in a more sustainable manner.

?All of us at Beanstalk recognize the growing environmental challenges we all face and are honored to work with pre-eminent global conservation organization, World Wildlife Fund,? said Michael Stone, CEO and President of The Beanstalk Group. ?Interest in sustainable products and living is at an all time high, and rightfully so. It is important that WWF parlay its leadership position to help consumers make smart choices about the products they buy and use everyday.?

Recognized by its iconic panda symbol, WWF has a unique way of working: global reach, action at every level, and innovative solutions that meet the needs of both people and nature. The Beanstalk Group will build upon on WWF?s 45 year history of conservation results to create attractive, quality products that are in compliance with the organization?s environmental and social mission.

?The Beanstalk Group?s passion for our mission, combined with their global presence, and expertise made them an outstanding choice,? said Terry Macko, Vice President of Membership and Partner Marketing for World Wildlife Fund. ?We view Beanstalk as a valuable partner in our efforts and together we will disseminate WWF?s message of sustainable living across the retail sector.?

 

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About World Wildlife Fund
Known in the United States as World Wildlife Fund and recognized worldwide by its panda logo, WWF leads international efforts to protect endangered species and their habitats and to conserve the diversity of life on Earth. Now in its fifth decade, WWF, the global conservation organization, works in more than 100 countries around the world. For more information on World Wildlife Fund, visit www.worldwildlife.org.

About The Beanstalk Group
The Beanstalk Group is the world?s leading brand licensing consultancy. Beanstalk extends brands the smart way through careful, strategic, and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace.

Beanstalk is the licensing agency of record for 35 world-class brands including Harley-Davidson, AT&T, Ford Motor Company, Mary-Kate and Ashley, and The Andy Warhol Foundation. Beanstalk has developed more than 4,000 brand extensions in every major product category, resulting in more than $3 billion in retail sales in 2006 alone. Headquartered in New York and London, Beanstalk?s global reach includes offices throughout the world. For more information, please visit www.beanstalk.com.

Beanstalk is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company.


For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142