| THE BEANSTALK GROUP
CREATES NEW BUSINESS UNIT,
BEANSTALK CONSULTING
New Venture to Leverage
The Beanstalk Group’s Unparalleled Experience and Resources
To Assist Brands Considering Licensing, Assess Existing Licensing
Programs
NEW YORK, February 27, 2008 —
The Beanstalk Group, the world’s leading brand licensing
consultancy, officially announced today the launch of Beanstalk
Consulting, a new business unit offering a wide range of consulting
services, including Licensing Feasibility Studies and Licensing
Program Assessment.
Based on nearly three decades of practical experience
in licensing and brand development, Beanstalk Consulting provides
clients with a detailed analysis of their brand’s viability
for a successful licensing program, and can also provide an assessment
of a brand’s existing licensing program. For brands considering
licensing as part of their marketing mix, the analysis evaluates
the potential for extending the brand into new categories through
exploration of the competitive landscape, market dynamics and
opportunities presented. For those with an established licensing
program, Beanstalk assesses the core components of the program
and provides a series of future recommendations for optimal performance.
“As licensing programs become more sophisticated,
complex and strategic, brands are wisely taking a more calculated
entry into the market with rigorous program management,”
said Michael Stone, president and CEO of The Beanstalk Group.
“Beanstalk Consulting takes the guess work out of licensing
by facilitating the creation of a strategic plan that is grounded
in research, rather than simply intuition, in order to further
increase a brand’s awareness and consumer touch points in
the market. This ultimately builds consumer loyalty and increases
overall profitability.”
Beanstalk Consulting has already engaged in projects
for a number of Fortune 1000 companies, including a leading outdoor
apparel and gear retailer; one of the nation’s largest agriculture,
construction and forestry equipment manufacturers; and a major
pharmaceutical provider.
About The Beanstalk Group
The Beanstalk Group is the world’s leading brand licensing
consultancy. Beanstalk extends brands the smart way through careful,
strategic, and creative development of licensed products. The
company works with blue-chip brands and other high-profile clients
to leverage licensing as a strategic tool to enhance brand awareness,
increase consumer touch points, and generate revenue. Beanstalk
also works with manufacturers to help identify and acquire compelling
brands and properties to help them gain competitive advantage
in the marketplace.
Beanstalk is the licensing agency of record for
40 world-class brands. Beanstalk has developed more than 4,000
brand extensions in every major product category, resulting in
more than $3 billion in retail sales in 2007 alone. Headquartered
in New York and London, Beanstalk’s global reach includes
offices throughout the world. For more information, please visit
www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. (NYSE:
OMC) (www.omnicomgroup.com).
Omnicom is a leading global advertising, marketing and corporate
communications company.
For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142
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