| Celebrity Home
Style Guru, Susie Coelho, Partners with Grandin Road To Design
Exclusive Indoor, Outdoor and Seasonal Lines
HGTV Fan Favorite Also
Named Style Editor of Leading Home Furnishings Retailer
NEW YORK, January 17, 2008 —
HGTV personality and best-selling author Susie Coelho has partnered
with catalog and online retailer Grandin Road to create Susie
Coelho Signature™, a fresh and empowering line of indoor
living, outdoor living and seasonal home décor. Coelho
and Grandin Road were brought together under the strategic direction
of The Beanstalk Group, the world’s leading brand licensing
consultancy.
The innovative, yet accessible collection will be
previewed in the July and August Grandin Road catalogs. In September
2008, the indoor line will be available at GrandinRoad.com and
through the catalog, followed by the autumn harvest line in October
2008, and the outdoor home collection in the spring of 2009.
“Grandin Road’s reputation for stylishly
affordable pieces is a perfect fit with my own design aesthetic
and decorating philosophy,” said Coelho. “I wanted
to create stylish and practical pieces that you cannot find anywhere
else – pieces that lift and refresh your spaces. These are
pieces that will fit well with any style of décor. We hope
that Susie Coelho Signature will provide every woman
with creative and sensible solutions for everyday decorating and
entertaining, both indoors and out! ”
The line will include a collection of outdoor living
furniture, lighting, textiles, flooring, outdoor décor
and tabletop accessories; a collection of indoor living furniture,
textiles, bath accessories, decorative accessories and tabletop
accessories; and a collection of seasonal decorative trimmings.
Coelho, a fan favorite on HGTV and former regular
contributor and style expert for NBC’s “Today Show”
and ABC’s “The View,” was also appointed Style
Editor of Grandin Road. In this role, Coelho will make monthly
style picks and offer advice for decorating a beautiful home.
“The name of Susie Coelho resonates with
our consumers as a symbol of sensibility, inspiring elegance and
practicality,” said Paul Tarvin, CEO and creator of Frontgate
and Grandin Road catalogs. “Grandin Road is thrilled to
incorporate the expert, friendly and empowering advice Susie will
offer as the newly appointed Style Editor. We look forward to
seeing her creativity come to fruition on the pages of our catalog
and through her own inimitable designs.”
# # #
About Susie Coelho
Susie Coelho is a leading lifestyle expert in home, garden, and
entertaining. She hosted two series on HGTV: Surprise Gardener
and Outer Spaces. She was a contributor to The View
(ABC-TV) and was a style consultant to The Today Show
(NBC-TV). She has authored four other design and style books and
is a best-selling author. She launched her first collection of
stylish home basics and décor, Susie Coelho Style™
at Mervyns. Her other licensing programs included Susie Coelho
at Home ™at QVC, Susie Coelho Signature™
at Calyx and Corolla and Susie Coelho Outdoor™.
Her multimedia lifestyle company, Susie Coelho Enterprises, is
featured on her website www.susiecoelho.com.
About Grandin Road
Grandin Road is part of Cornerstone Brands, Inc. (CBI), a family
of direct marketers that ranks among this country's top ten consumer
direct firms. Its partnership with CBI allows it to retain its
unique marketing and brand identity while enjoying the advantages
of improved operational capability and greater purchasing power.
In September 1991, Cornerstone mailed its first
catalog, Frontgate, to 300,000 upscale American households. The
aim of this new direct marketing company was to offer these consumers
products and services of unprecedented quality. Since that time,
Cornerstone has enjoyed tremendous growth. In 1996, it was recognized
by Inc. magazine as one of the nation's 500 fastest growing companies.
The debut issue of Grandin Road was sent in March 2003. It distributes
tens of millions of catalogs nationally every year, but size alone
is not the measure of its success. Rather, it is the faithful
adherence to its founding principles:
- Provide our customers with long-term value in every product
they purchase
- Build recognition for our brands by excelling at everything
we do
- Engage in business practices that benefit everyone involved
- Create a working climate that calls forth the best in every
employee
- Fully capitalize on emerging technologies
- Maintain our vitality and self-reliance by implementing change
rather than reacting to it
About The Beanstalk Group
The Beanstalk Group is the world’s leading brand licensing
consultancy. Beanstalk extends brands the smart way through careful,
strategic, and creative development of licensed products. The
company works with blue-chip brands and other high-profile clients
to leverage licensing as a strategic tool to enhance brand awareness,
increase consumer touch-points, and generate revenue. Beanstalk
also works with manufacturers to help identify and acquire compelling
brands and properties to help them gain competitive advantage
in the marketplace.
Beanstalk is the licensing agency of record for 35 world-class
brands and has developed more than 4,000 brand extensions in every
major product category, resulting in more than $3 billion in retail
sales in 2006 alone. Headquartered in New York and London, Beanstalk’s
global reach includes offices throughout the world. For more information,
please visit www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com).
Omnicom is a leading global advertising, marketing and corporate
communications company.
For more information please
contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142
Chad Howard
Grandin Road
(513) 603-1064
choward@cinmar.com
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