| Johnson Publishing
Company, the World's Largest African-American-Owned and-Operated
Publishing Company, Selects The Beanstalk Group to Develop Brand
Extension Programs for Ebony, Jet and Fashion Fair Cosmetics
The World’s Leading
Brand Licensing Consultancy to Represent the World’s No.
1 African-American Magazine and Newsweekly Help to Expand Brand
Reach, Awareness
NEW YORK, February 20, 2008 —
The Beanstalk Group, the world’s leading brand licensing
consultancy, today announced it will be developing a comprehensive
line of licensed products targeted to African-Americans for Johnson
Publishing Company (JPC), the world’s largest African-American-owned-and-operated
publishing company. Specifically, The Beanstalk Group will develop
and coordinate brand extension programs for JPC’s distinctive
magazines, Ebony and Jet, as well as its Fashion Fair Cosmetics,
label in order to increase the brands’ exposure and retail
footprint.
Beanstalk will leverage the heritage and multi-media
platform of the JPC brands to develop relevant and compelling
consumer products. The program will allow longtime fans of Ebony,
Jet and Fashion Fair to experience the brands in fresh, contemporary
ways, while also introducing the brands to new consumers.
“The Beanstalk Group is truly honored to work
with such iconic, historically significant and successful brands
as Ebony, Jet and Fashion Fair Cosmetics,” said
Michael Stone, president and CEO of Beanstalk. “JPC is more
than a publisher. They are the arbiters of African-American taste,
style and culture and as such their brands give inspiration and
hope to millions. Together JPC and The Beanstalk Group will develop
innovative, stylish and useful products that do the same.”
“Through licensing, we hope to strengthen
the awareness and readership of our core consumers and loyal readers,
and also to engage a younger generation of African-Americans around
the world,” said Linda Johnson Rice, President and CEO of
Johnson Publishing Company, Inc. “Leveraging the strengths
and heritage of each brand, we will develop a unique licensed
product program for each. Partnering with The Beanstalk Group
was a natural decision given its unparalleled knowledge of our
audiences and markets and its experience with countless retail
outlets and licensing product categories.”
# # #
About Johnson Publishing Company, Inc.
Johnson Publishing Company, Inc., founded in 1942 by the late
media pioneer John H. Johnson, is the world´s largest African-American-owned
and -operated publishing company. Led by President and CEO Linda
Johnson Rice, the company has established businesses all at the
top of their industries, in publishing, cosmetics, entertainment
production and fashion. JPC brands are household names, and more
importantly, trusted sources to Black people around the globe.
Eunice W. Johnson is secretary-treasurer.
About The Beanstalk Group
The Beanstalk Group is the world’s leading brand licensing
consultancy. Beanstalk extends brands the smart way through careful,
strategic, and creative development of licensed products. The
company works with blue-chip brands and other high-profile clients
to leverage licensing as a strategic tool to enhance brand awareness,
increase consumer touch-points, and generate revenue. Beanstalk
also works with manufacturers to help identify and acquire compelling
brands and properties to help them gain competitive advantage
in the marketplace.
Beanstalk is the licensing agency of record for
35 world-class brands. Beanstalk has developed more than 4,000
brand extensions in every major product category, resulting in
more than $3 billion in retail sales in 2006 alone. Headquartered
in New York and London, Beanstalk’s global reach includes
offices throughout the world. For more information, please visit
www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com).
Omnicom is a leading global advertising, marketing and corporate
communications company.
For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142
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