| THE ANDY WARHOL
COLLECTION BY PEPE JEANS LONDON
LAUNCHES FOR AUTUMN/WINTER 2008
“Fashion wasn’t
what you wore someplace anymore, it was the whole reason for going”
– Andy Warhol
UNITED KINGDOM, January 18, 2008
— Autumn/Winter 2008 will see Pepe Jeans launch its first
collaborative collection with The Andy Warhol Foundation.
The Andy Warhol Collection by Pepe Jeans
London will feature iconic images from the artist’s estate
on a range of apparel and accessories.
This unique union of two mainstays of popular culture
pays homage to the creative mastermind who inspired a generation,
and brings together the dynamic iconography of Warhol’s
work with the heritage of one of Europe’s best loved denim
brands.
The pre-eminent American artist of 20th Century,
Warhol challenged the world to see art differently. Warhol’s
legacy lives on through his work, The Andy Warhol Foundation and
now, through The Andy Warhol Collection by Pepe Jeans London.
The range embraces the artist’s sophisticated sense of design
and forward thinking concepts and is destined to become as collectible
as the art itself.
The Andy Warhol Collection by Pepe Jeans London features
250 male and female pieces across Warhol branded denim; featuring
printed pocket linings and embellishments, tailored casualwear
and a full accessories line that sum up the confidence and individuality
of the man and his movement and span two distinctive segments,
Pop and Factory.
Pop finds its inspiration in Warhol’s characteristically
vivid prints, such as the famous Campbell’s Soup Cans
(1962), The Two Marilyns (1962), and Brillo Boxes
(1964), while Factory is inspired by the distinctive
personal style of Warhol’s infamous disciples; the delectable,
decadent hedonists who frequented his New York studio, including
such luminaries as Edie Sedgwick, Candy Darling and Viva.
Michael Hermann, Director of Licensing at The Andy Warhol Foundation
comments: “Known as an iconoclast in the denim industry
we are delighted to work with Pepe Jeans London on an inventive
collection of apparel that is inspired by Andy Warhol’s
non-conformist spirit. I have no doubt that the execution of the
collection will surpass our expectations and those of the consumer”.
To launch the collection, Pepe is transforming its
London Portobello Road flagship store into a replica of Warhol’s
studio, ‘The Factory’. It will feature Billy Name’s
innovative silver walls, one-off packaging for bespoke items,
screen printing facilities enabling one of a kind pieces to be
created and a date-perfect soundtrack, featuring the music of
The Velvet Underground, Lou Reed and other superstars of the era.
‘The Factory’ store will carry the full Autumn/Winter
2008 line and a smaller demi-collection, available from May 2008.
# # #
For further information on Pepe Jeans, visit www.pepejeans.com
The Andy Warhol Collection by Pepe Jeans London
is produced under a license from The Andy Warhol Foundation for
the Visual Arts inc., a New York not-for-profit corporation established
in 1987 which promotes the visual arts. The Foundation's objective
is to foster innovative artistic expression and the creative process
by encouraging and supporting cultural organizations that in turn,
directly or indirectly, support artists and their work. Since
its inception the Foundation has given away more than $200 million
in cash grants and art donations.
For further information on Andy Warhol visit www.warholfoundation.org
or www.warhol.org
For more information please contact:
Lindsey Schiffman
The Beanstalk Group
lindsey.schiffman@beanstalk.com
Tel: (212) 303-1142
Toby Harrison @ exposure – +44(0)7825 347
112 /
toby@exposure.net
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