Licensing Is the Purest Form of Buzz Marketing
by Michael Stone
brandchannel.com
March 24, 2008

Pitfalls in License Agreements (PDF)
by Oliver Herzfeld and Richard R. Bergovoy
Executive Counsel
January 2008

DAS Voices (Windows Media Video)
by Michael Stone
December 2007

Getting Your Brand Ready for Licensing Success (PDF)
by Elizabeth Helene O’Neil
November 2007

Trade Mark Licensing Made Easy – Part Two (PDF)
by Oliver Herzfeld and Richard Bergovoy
Managing IP
September 2007

Trade Mark Licensing Made Easy – Part One (PDF)
by Oliver Herzfeld and Richard Bergovoy
Managing IP
July/August 2007

Licensing is the Purest Form of Buzz Marketing (PDF)
by Michael Stone
June 2007

Parody Use of Trademarks (PDF)
by Eric Ruder
February 2007

Retail by Design and the Licensing Link (PDF)
by Ciaran Coyle and Louise French
Total Licensing
January 2007