Leading Brand Licensing Agency and Consultancy Announces Two Major Innovative Partnerships and an Asian Licensing Award at the Hong Kong International Licensing Show 2011
January, 10-12 2011, Hong Kong Convention & Exhibition Centre. Booth 3G-D25 — Beanstalk, a leading brand licensing agency and consultancy, today celebrated a year of achievements and growth for its Hong Kong office, announcing an industry award win for Jaguar licensee Eurolink and two major innovative partnerships and brand extensions for its existing roster of world-class clients.
Eurolink won the Best Licensee Award in the 7th Premier Asian Licensing Awards for its Jaguar leather goods collection, which retails through more than 80 points of sale across China, including shop-in-shops and stand-alone retail stores.
Beanstalk’s major new innovative partnerships include a license agreement with Kalee Children’s Products, a leading manufacturer and exporter of ride-on toys and other children’s products, for several of its automotive clients. Kalee will develop high-quality pedal ride-on toys to be sold worldwide.
Beanstalk has also secured an agreement on behalf of the Ford Motor Company, with AutoOcar Ltd., a worldwide leader in cutting-edge Bluetooth® solutions, to develop the world’s first Bluetooth® controlled die-cast car.
“To be able to announce two significant innovative partnerships in addition to our first award in Asia is testament to the strength of the Beanstalk team in Asia and the world-class roster of clients we represent,” said Ciarán Coyle, Managing Director, International, for Beanstalk. “I am extremely proud of Beanstalk’s accomplishments in 2010, and am looking forward to seeing continued growth in this dynamic region.”
“We anticipate a very busy three days at the Hong Kong International Licensing Show 2011. Brand licensing in Asia is a major growth area. More and more brand owners are recognising the potential of licensing as a model to bring new products to market, generate significant new revenue streams and protect their trademarks,” Coyle concluded.
Ciarán Coyle is a panel speaker at the Hong Kong International Licensing Conference Seminar, ‘Brand Licensing in Asia – Still a New Horizon’ on Tuesday, 11 January at 17:00.
To learn more about Beanstalk, or its clients, visit Beanstalk at the Hong Kong International Licensing Show 2011, Booth No. 3G-D25.