Leading Brand Licensing Agency and Consultancy Announces New Client Win and Programme Initiatives at Brand Licensing Europe 2010
September, 28-30, London Olympia, U.K., Booth D045 — Leading brand licensing agency and consultancy, Beanstalk, today celebrated another successful year of achievements and growth, announcing the addition of a significant new client, and major innovative partnerships and brand extensions for existing clients. At Brand Licensing Europe 2010, Beanstalk will showcase its world-class client roster and meet with both existing and potential new licensee and retail partners on behalf of its clients.
New Client Signed by Beanstalk in 2010:
Sean John A major American lifestyle brand founded by music entrepreneur Sean “Diddy” Combs, Sean John is modern, sophisticated, clean and smart. The brand encompasses casual wear, tailoring, footwear, fragrance and accessories and it is currently sold in over 500 doors in the United States. Consumers in Europe have a strong connection with Diddy himself, and there is significant demand for the brand as illustrated through sales of Sean John’s top selling fragrances. Beanstalk was appointed to be the brand’s exclusive licensing agency in Europe in 2010 and will initially be looking for opportunities to introduce Sean John men’s casual wear and accessories across the region.
Brand Updates from Beanstalk include:
Dr. Seuss As European licensing agency for Dr. Seuss, Beanstalk is building a programme of licensed products that foster creativity and stimulate the imagination. The Cat in the Hat Knows A Lot about That, the new Dr. Seuss TV show launches on CITV, part of the biggest commercial television network In the UK, in September 2010. The show is designed to be educational and is based on the Dr. Seuss Learning Library Series. It will feature heavily in the channel’s important “Back to School” schedule, airing double back-to-back episodes twice daily.
Leading UK bookseller Waterstone’s and Dr. Seuss UK publishing licensee HarperCollins are launching a nationwide promotion of the classic Dr. Seuss books to coincide with the launch of the TV series. Following the success of their The Cat in the Hat TAG Reading System, Leapfrog launched a TAG Junior range aimed at toddlers and nursery children in June 2009. The first TAG Junior title, Dr. Seuss’s Mr. Brown Can Moo, is available at Argos, The Early Learning Centre and Toys “R” Us.
Dr. Seuss adult t-shirts, developed by apparel licensee CID, are available at Debenhams. Children’s apparel licensee, Fabric Flavours, is the latest addition to the Dr. Seuss programme. Their range of Dr. Seuss t-shirts and pyjamas, the first of which feature The Cat in the Hat, was successfully launched at John Lewis. In 2010, Fabric Flavours added baby apparel to their collection.
Other licensees in the programme include Hype for greeting cards and wrap, Rubie’s for children’s dress-up and Five Mile Press for children’s toys including flash cards and stencil books. Dr. Seuss US toy licensee, Manhattan Toy, has recently acquired European distribution rights for the brand, extending the global scope of the existing programme. Products currently licensed by Manhattan Toy include plush, puppets and developmental baby toys.
Dr. Seuss has added pioneering greeting card and stationery manufacturer Roger La Borde to its portfolio of U.K. licensees. Renowned in the industry for its high design values, Roger La Borde plan to launch a range of high quality stationery and gift items using award-winning designs with mass appeal in early 2011.
Ford The Ford European licensing programme celebrates the brand’s unique heritage and builds upon the consumer’s emotional connection with Ford’s iconic models.
Pyramid Posters have been brought into the programme as a new worldwide poster licensee. They have developed a range of posters based on iconic Ford vehicles such as Mustang, Ford GT and Focus RS. Richbrook, the UK licensee for Ford auto accessories continues to grow its product range and will be developing more new products throughout the year. These will appear alongside their existing product line at leading automotive retailer Halfords.
Brand Alliance, a UK t-shirt licensee, is currently developing the new Ford tees that are inspired by classic models from the 1970’s and 1980’s, such as the Ford Escort and Capri. Refuel Ltd. has recently been secured as headwear licensee and is currently in development to launch at retail in 2011.
Harley-Davidson Beanstalk’s Harley-Davidson European licensing programme is aimed at the youth market and allows “the riders of tomorrow” to experience the brand from early childhood. The programme welcomes a host of top new partners in 2010 including Pyramid Posters, Character Linens, Idea Kids and Chief. Pyramid Poster’s Harley-Davidson poster and calendar collection was well received at February’s Spring Fair, the UK’s leading home and giftware trade fair. Idea Kids and Chief are extending Harley-Davidson youth apparel in Europe. They are both currently in the concept development stage and will cover Italy and Greece respectively, with plans to launch at retail in spring 2011.
In South Africa, youth home furnishings licensee, Character Linens, plans to launch a collection at retail in autumn/winter 2010, and has already had interest from key department stores.
Harley-Davidson have recently partnered with Japan-based I’s Factory, who launched a die-cast promotion with leading coffee brand Boss in September 2010. The promotion will offer a wide collection of Harley-Davidson 1:64 and 1:32 scale models, and will run in key convenience stores across Japan in autumn 2010.
The Harley-Davidson part work, which comes complete with a build-up 1:4 scale Harley-Davidson Fat Boy, developed with De Agostini, has enjoyed great success in Italy, Spain and Japan. The programme was extended to Brazil and Argentina in July 2009.
Since September 2009, Dryen have been developing the youth licensing programme in Australia and New Zealand with a range of youth home furnishings exclusive to Target stores.
Contrast’s extensive collection of youth home and camping product is available through major retailers across Europe. They have also developed a limited edition apparel collection which is available exclusively through Harley-Davidson dealers. Stationery licensees include Contrast in Scandinavia, Gruppo Cartorama in Italy, and Live in the Balkans.
Jack Daniel’s The Jack Daniel’s European Licensing Programme includes a range of strategically selected products that allow current consumers and brand admirers to enjoy the Jack Daniel’s experience in their everyday lives.
Expansion of the distribution across Mainland Europe continues to be achieved by the licensees that produce Jack Daniel’s apparel and accessories, barbecue sauces, confectionery and gift products. The Baxters Food Group has recently launched additional new flavours of its award-winning Jack Daniel’s Barbecue Sauces which have had particular success in the UK and Germany. Baxters is also preparing to launch the sauces in South Africa in the first quarter of 2011.
The Jack Daniel’s Gift Pack category is capitalising on the success it has enjoyed in recent years by growing its offering in existing supportive retail outlets and making product available in previously untapped distribution channels. The range of quality gift items has expanded in territories such as Germany, Italy and Portugal. A Jack Daniel’s apparel range which reflects the brand’s core equities of masculinity, authenticity and independence, is to be launched in October 2010 by licensee Sunset International. The new range will complement and add to the existing Jack Daniel’s apparel accessories.
Goldkenn’s Jack Daniel’s liqueur chocolates and fudge continue to achieve impressive sales, particularly in specialty stores and duty-free outlets, with Jack Daniel’s truffles making an especially impressive sales debut in duty-free outlets.
Jaguar Licensing in numerous non-core categories has enabled Jaguar, the authentic British luxury brand, to achieve lifestyle status internationally. Eyewear licensee Menrad launched the 2010 Jaguar eyewear collection at the Mido trade fair in March 2010. The new collection interprets design cues from Jaguar’s latest vehicle, The New XJ, and consists of both sunglass and ophthalmic eyewear. The range will be sold internationally through high-end opticians.
Fragrance partner Jaguar Fragrances launches four new fragrances in 2010. Jaguar ‘Fresh Verve Man’ and Jaguar ‘Fresh Man Energy,’ composed by a young female perfumer, Marie Salamagne from the perfume house Firmenich, Paris, launches in September. In addition, Jaguar Fragrances launched Jaguar ‘Woman Purple Edition’ and Jaguar ‘Woman Ivory Edition’ in August 2010. Both fragrances will be sold in selected perfumeries and department stores worldwide.
Eurolink, Jaguar’s leather goods licensee based in China, will launch a new collection of leather goods for autumn/winter 2010. The leather goods collection features a range of briefcases and weekend bags. Made from the finest leather, the Jaguar leather goods collection appeals to both business and casual travelers. Eurolink sell goods through more than 80 points of sale across China including shop-in-shops and stand alone retail stores.
Land Rover The Land Rover licensing programme supports the brand’s vision to be the world’s leading brand at inspiring, creating and delivering a spirit of adventure. The Land Rover S1 ruggedized mobile phone handset, in partnership with Sonim Technologies, brings to life this brand vision. It is the world’s first IP-67 rated GSM mobile phone, which indicates it has been tested and proved to be totally impervious to dust, as well as dirt, shocks and drops. It is also waterproof and has design features that meet the needs of Land Rover admirers, who demand high-quality, rugged vehicles and products to complement their lifestyle.
The bike category also enjoys a great fit with Land Rover’s brand values. UK/Ireland licensee 2x2 Ltd has unveiled its 2010 range of bikes, whilst Japan bike licensee partner Belief is enjoying strong sales with folding bikes and road bikes.
Logo Group recently launched its latest collection of Range Rover Eyewear, including sunglasses and ophthalmic. Range Rover Eyewear is inspired by the ethos of the Range Rover brand, delivering products featuring high-quality materials, including sustainable precious wood and leather trims.
In South Africa, Land Rover Gear continues to grow its Land Rover apparel, outerwear and accessories business through its own network of Land Rover retail stores.
Love Hearts The Love Hearts licensing programme holds broad appeal and enables consumers to express personal sentiment through design-led, iconic products. FB Beauty launched a collection of five different Love Hearts fragrances in a ‘fragrance combining’ collection, in January 2010. The product is currently available through The Perfume Shop and The Fragrance Shop. Further product launches will include makeup, bath and body, and bath accessories. FB Beauty will work with current licensee, The Make Up Factory, to produce coordinated gift packs for selected UK retailers.
Paladone Products are currently developing an exciting range of Love Hearts kitchen products including mugs and teapots which will appeal to the over 20 age group. These products feature witty phrases such as “Hot Stuff” on oven gloves and “Sugar ‘n’ Spice” on shakers. They are also developing a range of gift and accessories ideal for teenagers which will launch in autumn 2010. Licensee Fordville is developing a range of Love Hearts sleepwear, loungewear, gloves, hats and scarves aimed at UK high-street retailers for launch at retail in autumn 2010.
Max Factor Max Factor’s line of makeup brushes and beauty accessories launched in April 2010 in Boots. Created by one of the leading beauty manufacturers, Original Additions, these new beauty implements enable a professional makeup effect with ease. The range was developed with the input of the UK’s acclaimed Max Factor makeup artist Caroline Barnes.
The premium eleven piece collection comprises of six luxurious capra hair makeup brushes, eye lash curlers and eyebrow groomer, alongside precision tweezers and nail clippers and is completed with a luxury crystal nail file. Caroline states, ‘Professional makeup artists know that premium makeup tools permit advanced makeup application and deliver superior results.’
Paris Hilton Beanstalk is working with Paris Hilton Entertainment to develop Paris Hilton’s name and image onto products that reflect her fun-loving, fashion-forward and glamorous lifestyle.
Paris Hilton’s European apparel and accessories collection, via Italian based Diciotto18 SRL, is expanding its retail presence throughout Europe and is now in over 640 doors including Coin, Harvey Nichols and El Cortes Ingles, and in over 30 countries. Diciotto’s first stand-alone store is opened in Rostov-on-Dom in Russia with further openings planned. The line is now in its sixth season.
The brand has also recently extended to a beauty line, launching in spring 2010 via Original Additions in 23 Boots and 420 Superdrug stores in the UK and across central Europe. In addition, there is a global fragrance deal (the tenth scent has just been launched), watches, eyewear and footwear. Paris Hilton also has a bedding line in major retailers across Europe via licensee Contrast. Visit www.parishilton.com
Stanley Through licensing, Beanstalk helps Stanley strengthen its image among professionals and DIY enthusiasts, expand into new categories and reinforce the brand’s authority in the hardware category.2010 has seen a number of developments in the licensing programme. Lemaitre Securité has launched its Stanley safety footwear range; Lavorwash SpA has launched its wet and dry vacuum cleaners range and two new licensees have been secured for key ‘jobsite’ categories. Matrix GmbH will develop a range of generators and Pinnacle Products International is developing a range of heating equipment.
In addition, Stanley garden tools licensee IMS International Pty Ltd has secured retail distribution with Wilkinson in the UK and will further extend distribution across Europe in 2010. Tenax has developed and new range of work gloves and personal protective equipment, whilst welding and accessories licensee Awelco continues to secure new retail accounts across Europe.