Beanstalk Grows International Presence Through Major Ride-On Toy Car Deal
January 10, 2011, Hong Kong — Beanstalk, a leading global brand licensing consultancy, has secured a license agreement with Kalee Children’s Products, a leading manufacturer and exporter of ride-on toys and other children’s products, for several of its automotive clients, including Ford and Volvo.
Kalee Children’s Products will develop high-quality pedal ride-on toys to be sold worldwide for the respective brands. Models available will include the Ford Focus and Volvo C70 and are due to launch at retail in spring 2011.
Yvonne Hall Tobiasson, Global Merchandise and Licensing Manager at Volvo noted: “Kalee has demonstrated a commitment to quality consistent with the Volvo brand. We are very happy to be working with them to extend the Volvo brand experience to even the youngest members of the family.”
In the two years since establishing its Hong Kong office, Beanstalk has experienced significant success and rapid growth in the region. The agreement with Kalee demonstrates the importance of Beanstalk’s strong presence in Asia.
Ciarán Coyle, Beanstalk’s Managing Director, International says: “We are very proud of the work being carried out by our team in Hong Kong. It is an important arm of our business and has increased our international capabilities significantly. There is real opportunity in Asia for brand licensing today and Beanstalk intends to be at the forefront of the industry.”
About Kalee Children’s Products Kalee Children’s Products is a leading manufacturer and exporter of children’s products, specializing in ride-on toys, Hobby RC models (Racer, Boat & Others), magic drawing boards and apparel. It supplies leading retailers worldwide including JC Penney, Walmart and Toys “R” Us.