Leading Brand Licensing Agency Beanstalk Focuses on Developing the Dr. Seuss European Licensing Programme in Support of New TV Series on CITV
September 28, 2010, London, U.K., – Leading brand licensing agency, Beanstalk, will be actively prospecting new licensees for the Dr. Seuss licensing programme in Europe at Brand Licensing Europe 2010, as well as working with existing licensees to further develop their programmes.
This activity supports the new TV series, The Cat in the Hat Knows a Lot About That!, which launched the 6th September on CITV, and is produced by Collingwood O’Hare Productions and Portfolio Entertainment Inc. in association with Dr. Seuss Enterprises, Random House Children’s Entertainment, Treehouse and PBS Kids. The show gives children a new and engaging way to interact with the world’s most famous cat and his friends.
“Beanstalk is very proud to be working with one of the world’s best-loved children’s properties. The brand continues to offer significant new opportunities for licensing and these will be complemented by the new TV series,” said Ciarán Coyle, Beanstalk’s Managing Director, International.
About The Cat in the Hat Knows a Lot About That! The Cat In the Hat Knows a Lot About That! is based on Random House’s best selling Beginner Book collection, “The Cat in the Hat’s Learning Library.” Voiced by award-winning actor Martin Short, Dr. Seuss’s The Cat in the Hat guides two six-year olds, best friends and next door neighbours, Sally and Nick, on a magical journey, with a little help from the Fish, Thing 1 and Thing 2, on fun-filled adventures where they make natural-science discoveries, from how bees make honey to why owls sleep during the day. Filled with both adventure and silliness, the series will appeal to preschoolers’ natural curiosity, and engage them in the process of scientific exploration and discovery.
About Dr. Seuss Enterprises, L.P. The primary focus of the Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship consumers have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would ‘round the edges.’ That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey. S Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as President.