America’s Leader in Home and Lifestyle Programming Expands Into Fashion and Utility Bedding, Window Treatments and Select Bathroom Accessories
March 3, 2010, New York, NY., — HGTV, the country’s leading home and lifestyle television network, today announced the launch of HGTV HOME-branded products to be showcased at the New York Home Textiles Market on March 8th -12th. Inspired by HGTV’s expertise in all things home, products include fashion bedding and window treatments by Victoria Classics, utility bedding by Natura World and select bathroom accessories by Ginsey Home Solutions. The Beanstalk Group, HGTV’s licensing agency, is responsible for bringing these partners together.
“By providing consumers with smart solutions backed by education and design inspiration, HGTV HOME products will help deepen the loyal relationship HGTV has with its viewers,” said Ron Feinbaum, executive vice president of business development for Scripps Networks. “These strategic partnerships will help drive future growth for the HGTV brand in the home and garden space.”
The HGTV HOME line of products is designed to be both functional and stylish, providing consumers with the right blend of form and innovation with an aesthetic that is rooted in great design and aligned with current marketplace trends.
- The fashion bedding and window treatments collection by Victoria Classics will include coverlets, comforters, bed spreads, duvets, sheets, shams, toss pillows, drapes and curtains, window panels, and sheers and valances. Products will reflect current and fresh styles that are trend right with a decorator feel featuring both unique designs and solid patterns.
- Natura World is developing a line of healthy sleep solutions including natural, antimicrobial and sustainable comforters, mattress toppers, mattress pads and pillows.
- Ginsey Home Solutions is producing a line of select bath accessories to include toilet seats and innovative mats for use in the bathroom as well as throughout the home.
Products will be a blend of the best of safety, comfort, fashion and function. Products will be offered Spring 2011 at appropriate channels of distribution including department, home specialty and home improvement stores.
“We are thrilled to be working with HGTV to extend its on-air and online experience to a wide range of relevant and compelling home and garden products,” said Michael Stone, president and CEO of The Beanstalk Group. “Inspired by HGTV’s voice and personality, licensed products will not only appeal to HGTV’s current passionate viewers but will help expand the brand’s reach to new audiences.”
About HGTV HGTV, America’s leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable’s top-rated networks. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination that attracts an average of 4 million unique visitors per month.