America’s Leader in Home and Lifestyle Programming SelectsThe Beanstalk Group to Develop Strategic Brand Extension Licensing Program
January 20, 2009, Knoxville, TN., and New York, NY., — HGTV, the country’s leading home and lifestyle television network, announced today that it has retained the world’s leading brand licensing consultancy, The Beanstalk Group, to develop its comprehensive line of HGTV solution- and style-based products beginning in 2009.
Beanstalk will work to extend the powerful HGTV brand through relevant and compelling consumer products in the Home and Garden categories. The program will serve not only to engage HGTV’s current valuable and diverse base of viewers in new areas, but also will expand the brand’s reach to new audiences. In addition, it will actively explore licensing and merchandising opportunities that leverage HGTV's on-air experts and personalities.
“Beanstalk has the experience to identify and develop key product lines that provide a more personalized HGTV brand experience for home and garden consumers,” said Ron Feinbaum, executive vice president, business development, Scripps Networks. “Our partnership will allow HGTV to deliver the quality products that our passionate and loyal audience has long been interested in purchasing.”
The innovative home and garden-centric licensing program will reach multiple retail channels and will focus on current consumer lifestyles and needs.
“The Beanstalk Group is delighted to partner with such a versatile brand as HGTV,” said Michael Stone, president and CEO of Beanstalk. “HGTV has long played a central role in guiding homeowners on all things home, including how to better decorate, renovate, landscape and entertain. Today, as even more consumers are opting to stay home in this economic environment, the brand is perhaps more relevant now than ever before.”
About HGTV HGTV, America's leader in home and lifestyle programming, is distributed to more than 96 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination which attracts an average of 5 million unique visitors per month. HGTV owns 33 percent of HGTV Canada and provides much of the Canadian network's daily programming. The network's branded programming also can be seen in 120 territories across all seven continents and its selected programming is available to military personnel onboard Navy ships and through American Forces Radio & Television Service (AFRTS), which services more than 1,000 outlets in over 175 countries. Headquartered in Knoxville, Tenn., with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Nashville, New York and San Francisco, HGTV is wholly owned by Scripps Networks, which also operates Food Network, DIY Network, Fine Living Network and Great American Country.