British Premium Fashion Brand to Develop Lifestyle Licensing Programme
17 May 2011, London, U.K., – British luxury fashion brand Jaeger today announced a partnership with Beanstalk, one of the world’s leading brand licensing agencies, to help develop the brand’s international licensing programme. Beanstalk will be securing premium licensing partners across a range of lifestyle categories including fragrance, sunglasses, footwear, childrenswear and homewares.
Ciarán Coyle, Beanstalk’s Managing Director, International said, ‘We are proud to be working with Jaeger, one of Britain’s most respected fashion brands. Under the careful guidance of Group Chief Executive Belinda Earl, Jaeger has undergone a revival and has reclaimed its rightful position at the forefront of British fashion. We look forward to building on this success through the acquisition of premium lifestyle partners within the brand’s licensing programme.’
The partnership between Jaeger and Beanstalk represents an important step in accelerating the growth strategy of the brand.
Belinda Earl comments: ‘The partnership with Beanstalk cements our ambition and strategy to leverage the strong fashion lifestyle elements of the Jaeger brand. Beanstalk’s specialists will be working closely with the Jaeger team to develop a strategic licensing programme which complements and drives the growth and success of the brand in the UK and abroad.’
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace.
Beanstalk is the licensing agency of record for over 50 world-class brands. The agency has developed thousands of brand extensions in every major product category, resulting in nearly $2.3 billion in retail sales in 2010 alone. Headquartered in New York, Beanstalk’s global reach includes offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.
About Jaeger Established in 1884, Jaeger is a luxury British fashion brand, renowned for designing contemporary, innovative and stylish womenswear, menswear and accessories. In the UK, Jaeger is sold in over 44 freestanding stores, as well as premium department stores nationwide, including Harrods, Selfridges, Harvey Nichols, Fenwick, House of Fraser and John Lewis. Internationally, Jaeger is sold in Asia, Australia, Europe, the Middle East and North and South America. Jaeger’s virtual flagship, www.jaeger.co.uk, is the brand's second largest store and ships to 38 countries. Jaeger London’s womenswear collection launched in Autumn/Winter 2005, first showed at London Fashion Week in February 2008 – to great critical acclaim – and continues to show on the international runway.