UK’s Most Prestigious Lingerie Brand to Build a Luxurious Lifestyle Programme
February 4, 2009, London, U.K., — Janet Reger, the first name in designer lingerie, today announced that it has selected The Beanstalk Group, one of the world’s leading brand licensing agencies, to extend its brand into a variety of lifestyle categories, including health and beauty, loungewear, plus-size lingerie and resortwear.
As the ultimate expression of seductive glamour, Janet Reger has redefined sexy designer lingerie for over 40 years. Janet Reger lingerie is the definitive romantic gift, a byword for elegance, femininity and fantasy. Fine craftsmanship and luxurious fabrics combined with fresh innovative design are the continuing signature of the Janet Reger brand, and provide an inspiring platform upon which to extend into other luxury lifestyle categories.
Aliza Reger, CEO of Janet Reger, said, “We are so excited to be working with Beanstalk to strategically extend the Janet Reger lifestyle brand into inspiring new lifestyle areas. The brand evokes a feeling of romanticism and indulgence and I look forward to building on the existing brand presence to capture new audiences and markets.”
Ciarán Coyle, Beanstalk Managing Director, said, “Janet Reger is one of the most influential brands in the lingerie world and its global fan base is testament to the brand’s continuing emotional connection with consumers. We are thrilled to be collaborating with Aliza Reger, the designer’s daughter, to further develop her mother’s iconic brand to capture new audiences and markets.”
Royalty and the world’s A-list celebrities have long been fans of the brand. Leading ladies including Madonna, Claudia Schiffer, Uma Thurman and Nicole Kidman have been known to wear Janet Reger. Janet’s lingerie also provided maximum sex appeal for Billie Piper in her latest ITV series “Secret Diary of a Call Girl”.
The licensing programme currently covers a number of key fashion lifestyle categories including watches, eyewear and bed linen. The core lingerie collection itself sells in top-end boutiques and department stores throughout the UK, Europe and the Middle East.
In addition, the diffusion line, “Reger by Janet Reger” sells exclusively at Debenhams stores where it has been one of their most successful lingerie lines for the past eight years.
About Janet Reger Janet Reger has a unique place in British culture and in the world of luxury global brands. Janet Reger established her eponymous brand in 1967 and it quickly became one of the world’s most prestigious and desirable lingerie brands.
Today, the Janet Reger couture collection is designed by a team of skilled designers, and is still handmade, from the finest materials, by a small group of craftsmen and women. For more information, please visit www.janetreger.com.