April 1, 2009, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced it will expand its global reach to Latin America through strategic commercial representation agreements with licensing agencies Keystone Marketing and Compañia Panamericana de Licencias (CPL). This announcement is on the heels of a recent Beanstalk expansion into Hong Kong. Keystone Marketing will manage the markets of Brazil, Argentina and Chile, while CPL will cover the rest of Central and South America, including Mexico.
“The Beanstalk Group continuously aims to not only provide our clients the reach and breadth they require across a variety of industries and categories, but also to grow globally at a pace consistent with their needs,” said Michael Stone, president and CEO of Beanstalk. “With the recent opening of our Hong Kong office, our longstanding London office as well as this new Latin America initiative, we are proud to offer a global presence like none other in our industry and look forward to developing uniquely focused strategies on behalf of our client brands to reach entirely new audiences.”
Keystone Marketing is headquartered in Argentina with particularly strong relationships with some of Latin America’s most notable retailers. Mary Hume, Keystone Marketing's director, has more than 20 years of marketing and licensing experience in Latin America, most recently as vice president for Latin America at Global Brands Group. She has managed licensing for brands such as FIFA, PGA TOUR, Looney Tunes, Cartoon Network, Garfield brand, and Ideas Del Sur, a local character property with more than 43 licensees.
CPL has developed strong retailer relationships throughout its nearly three decades of experience on behalf of its well-known entertainment and consumer brands, including Warner Bros., Cartoon Network, Nickelodeon and Sony Pictures, among others. The agency is headquartered in Peru with regional offices in Mexico, Colombia, Venezuela, Panama and Chile.
“Commercial representation allows us to smartly extend our client brands’ reach into a new marketplace through sophisticated, experienced third parties, while still maintaining excellent day-to-day client services from our offices in New York,” said Stone. “Splitting the territory into two distinct regions ensures a dedication and attention to all markets and retailers, maximizing licensing opportunities across the entire continent.”