October 5, 2009, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced it will expand its global reach to India through a strategic, commercial representation agreement with licensing agency License India. The Beanstalk Group, which announced earlier this year the opening of its office in Hong Kong as well as commercial representation agreements in Latin America, has demonstrated significant commitment to international expansion over the past year. “Beanstalk has continuously aimed to grow globally at a pace consistent with our clients needs,” said Michael Stone, president and CEO of Beanstalk. “Working with License India allows us to offer our clients access to India’s emerging marketplace through a sophisticated, experienced third party while still maintaining excellent day-to-day client services from our offices in New York, London and Hong Kong,” said Stone.
Over the last decade, licensing has emerged in India, with its initial focus in entertainment properties and luxury brands, and is now growing to include corporate brands. License India, a division of Franchise India Holdings Ltd., is India’s first complete licensing solution provider. Formed with the objective to increase awareness and support the growth of licensing in India, License India brings to the table 10 years of experience in marketing, events, brand development, opportunity identification, business matching and consulting.
“The Beanstalk Group’s expertise in expanding global brands into diverse markets and cultures is entirely unmatched in the industry.” said Gaurav Marya, president of License India. “We are eager to partner with such a talented and well-respected agency to respond to consumers’ demand for well-recognized corporate brands and products in India.”
License India is credited with founding the annual Brand Licensing India show in New Delhi, which has continued to grow in scope over the last three years, as well as introducing Brand Licensing, India’s first licensing magazine.