August 1, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has secured a partnership for its client, U.S. Army, to launch a line of high performance camping gear produced by Tippmann Sports. U.S. Army branded sleeping bags and tents, currently available at select sporting goods retailers and specialty camping stores such as Sports Authority and Dunham, will provide outdoor enthusiasts with innovative and durable camping gear. "The goal of this product line was to emulate the level of reliability and performance that resonates with Americans when they think of the U.S. Army," said Theo Collins, Senior Product Manager at Tippmann Sports. "What we’ve created is a product line of substance that incorporates strength and performance, which combine to deliver precisely what enthusiasts want when they venture outdoors – a promise that their equipment will not fail them."
The products launched under the U.S. ArmyTM Camping line are designed for ease of use, durability and high performance and will incorporate leading technology to defend against moisture and acclimate to extreme weather conditions through enhanced ventilation and heat retention technology.
“Tippman Sports has been an outstanding licensee for our paintball program and we are delighted to partner with them for camping gear,” said Paul Jensen, Director, Army Trademark Licensing Program, U.S. Army. “The technology and attention to detail that Tippman Sports has incorporated into the U.S. Army branded line of products enhances the outdoor experience for enthusiasts of all ages.”
The U.S. Army™ Camping line features four distinct tents; The Basic Training™, Infantry™, Battalion™ and Brigade™, ranging from 28-64 square feet of space and retailing for $29.95-$129.95. All tents are equipped with color-coded poles and anchors for quick assembly, large mesh ventilation panels for precision climate control and feature the Gobe Dry® Waterproof System, which keeps seams elevated and away from moisture. U.S. Army™ Camping tents also provide more vertical-orientated construction, a feature that delivers maximum headroom and a more spacious interior.
The U.S. Army™ Camping line also offers four sleeping bags; Army Cadet, Bravo™, Tango™, and Wilco™, retailing from $24.94-$129.95 with the largest unit comfortable sleeping an adult of 6 feet 6 inches. All four sleeping bags include offset stitching, internal draft tubes and Velcro zipper locks to eliminate drafts, retain heat and provide maximum comfort. Each product incorporates the U.S. Army’s signature camouflage pattern and branded zippers for a unique and exciting look. The sleeping bags also have a hood system with a draw cord and wrap around zipper along with hanging tabs and elastic straps in all models, allowing the bags to be hung or rolled for compact storage.
For more information on the product line visit www.USArmyCamping.com.
About the U.S. Army™ Camping Line: The U.S. Army™ Camping line, the newest and most exciting name in the camping category, is marketed and distributed by Tippmann Sports, an official U.S. Army licensee headquartered in Fort Wayne, Indiana. U.S. Army™ Camping line is focused on offering products that incorporate spacious designs, superior durability, maximum comfort, and exceptional value. For additional company or product details, please call 1-800-533-4831 or visit USArmyCamping.com.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers, celebrity/expert talent management, and TransAct™ customized legal and financial services.
Beanstalk is the licensing agency of record for over 50 world-class brands and has developed thousands of brand extensions in every major product category, resulting in nearly $2.3 billion in retail sales in 2010 alone. The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.