Available Now, The Heirloom Collection Complements Tutera’s Existing Line of Fine Jewelry Exclusively at Sears
December 12, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that its client David Tutera, a wedding, lifestyle and entertainment authority, has partnered with MZBerger & Company to develop a collection of elegant timepieces available exclusively at Sears. Debuting in time for the 2011 holiday season, the collection complements Mr. Tutera’s existing line of fine women’s jewelry in the Sears Modern Day Bride Collection.
"Being able to provide brides with uniquely beautiful options to accessorize on such a special day is the driving force behind the new line and my entire collection,” says David Tutera. "A bride’s wedding experience from the moment of engagement to the honeymoon should not be sacrificed for affordability."
Inspired by David Tutera’s television series, “My Fair Wedding,” the line of elegant timepieces is intended for brides to wear on special occasions or as a gift to the bridal party and loved ones sharing in the experience. Initially available in gold tone, silver tone and rose gold tone, each watch will be embedded with crystals and feature David’s signature touch of blue to accent the crown. The watches embody elements from David’s personal family heirlooms and the line’s affordability makes it the perfect accessory on a bride’s wedding day and for years to come.
"There is currently a tremendous void in the marketplace for affordable wedding and bridal products that this line directly addresses," said Marci Gordon, CMMO at MZBerger & Company. "Our partnership with David Tutera and Sears provides brides with an accessible option for memorable gifts and accessories that enhance the entire wedding experience."
About David Tutera David Tutera is a leading wedding and entertaining expert known for transforming the ordinary into the extraordinary. Tutera is the author of seven popular books on the topic and is the host of the hit primetime show, “My Fair Wedding” on WE TV, currently filming its 5th season. His name has become synonymous with style, elegance, creativity and vision.
Awarded by Life & Style magazine as the “Best Celebrity Wedding Planner,” David's impressive celebrity client list includes Jennifer Lopez, Matthew McConaughey, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Vice President Gore at the White House, Kenneth Cole, Tommy Hilfiger, Susan Lucci and The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites. He continuously exceeds the expected with an unmatched level of inspiration, imagination, and innovation to create the latest trends. For more information, please visit www.DavidTutera.com or contact Dan Levin at Beanstalk at 310-482-6581 or email@example.com
About MZBerger MZB is a global product company with deep roots in design, marketing, licensing and sales distribution. Beginning with its flagship product of watches, MZB has grown into a diverse company selling to all demographics, price points and channels of distribution. Our areas of expertise include watches, fashion jewelry, clocks, room décor, personal care, craft & activity, and eco-friendly products. For over 60 years, we have woven a vast network that brings timeless merchandise into homes throughout the world.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers, celebrity/expert talent management, and TransAct™ customized legal and financial services.
Beanstalk is the licensing agency of record for over 50 world-class brands and has developed thousands of brand extensions in every major product category, resulting in nearly $2.3 billion in retail sales in 2010 alone. The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.