AT&T Joins With Concept 101 to Expand its Offering in the Consumer Electronics Category

Launched at CES, New Products Deliver Functional Design and Increased Connectivity

January 5, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy today announced that its client, AT&T, has partnered with Concept 101 to launch AT&T branded consumer electronics and accessories in the North American market. The initial product line will debut at the Consumer Electronic Show (CES) and will be available at retail in 2012. AT&T will leverage Concept 101’s cutting edge design and manufacturing capabilities to launch a line of innovative AT&T branded electronics, including docking stations, headphones and accessories for Bluetooth devices and tablets.

“Personal electronic devices are shaping consumers, in both professional and personal settings. As a result, it is increasingly important that products which display intelligent design, reliability and connectivity within respective networks resonate well with consumers,” said Ken Duncan, Executive Director, AT&T Brand Licensing. “Our relationship with Concept 101 is a testament to our desire to add layers of convenience in the work place and at home.”

Composed of industry veterans with 30 years of experience in consumer electronics, Concept 101’s team is widely recognized for its forward thinking and commitment to develop and manufacture high quality products. Concept 101’s leading edge products will be distributed everywhere better consumer electronics are sold.

"We are extremely excited to be working closely with AT&T to bring innovative and exciting new products to consumers,” said Ken Cayre, President of Concept 101. “We believe that our dedicated and passionate team, together with the power and reach of the AT&T brand, will be a winning combination in the marketplace."

“Mobile communications is a space that is constantly evolving, and while new devices and technology platforms have emerged, AT&T has remained ahead of the curve, bringing new, advanced technology to market,” said Michael Stone, CEO of Beanstalk. “Extending into new product categories will complement AT&T’s already proven line of products, reinforcing it as a leading telecommunications brand, domestically and internationally.”

To learn more about AT&T electronics visit Concept 101 at the Consumer Electronics Show (CES) 2012, Central Hall C206.

About Concept 101 Concept 101 is an innovative consumer electronics company with the objective of introducing cutting edge technologies in market across a range of personal, portable and home electronics and accessories. Steered by a leadership of committed industry veterans the company is manufacturing and marketing under the powerful AT&T brand.

About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. Headquartered in New York, and with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world, Beanstalk develops programs for both international and local brands, celebrities, and entertainment properties. For more information, please visit Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom ( is a leading global marketing and corporate communications company.

AT&T, the AT&T logo and all other AT&T related marks shown herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies and are used herein by permission. This press release is not issued by AT&T, AT&T and its affiliates assume no responsibility for the preparation, content or use of this announcement.