January 19, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, celebrated significant announcements at the 2012 Consumer Electronics Show (CES) in Las Vegas, Nevada. Further development and strategic expansion in consumer electronics were announced on behalf of clients, AT&T, Energizer, and Travelocity. "We are delighted to have secured several significant partnerships in the consumer electronics space on behalf of our clients,” said Michael Stone, CEO of Beanstalk. “Personal electronics are such an integral part of our everyday lives and these innovative products address the unique needs of consumers in this ever-evolving marketplace.”
Below is a round-up of the buzz generated from Beanstalk clients.
AT&T has partnered with Concept 101, an innovative personal, portable and home electronics and accessories company to launch AT&T branded consumer electronics and accessories in the North American market. The initial product line, officially available at retail in 2012, debuted and showcased at CES to great fanfare. AT&T has leveraged Concept 101’s cutting edge design and manufacturing capabilities to launch a line of docking stations, headphones and accessories for Bluetooth devices and tablets to be distributed everywhere better consumer electronics are sold.
Energizer, one of the world’s largest manufacturers of primary batteries, battery-powered devices and flashlights, announced a strategic license agreement with Bower Inc., a leading manufacturer of photographic accessories with over 60 years of experience in the camera accessory arena. The new Energizer-branded accessories, launched at CES, features a full line of products including high quality digital camera batteries, camera battery chargers, DSLR flashes, DSLR battery grips, memory card readers, LED lights, DSLR remotes, flash accessories, and travel plug adapters.
Premier Accessory Group, a leading provider of communication-related equipment and accessories, also showcased its expansive line of Energizer cell phone and computer accessory products.
Travelocity, one of the largest travel companies in the world, has joined forces with MIZCO International (www.mizco.com), the industry-leading multi-brand manufacturer and marketer of high-performance mobile technology accessories. The companies announced the introduction of a breakthrough in-store merchandising program for its 2012 line of Travelocity® portable power solutions including a 3-in-1 charger, AC|DC converter, USB travel and car chargers, stereo hands-free headset, three-port travel outlet and a travel tech case, among others. Available for immediate delivery, the new 17 SKU “Power To Go” line launched with a high impact, four-color shipper/display, designed to start selling as soon as it is taken out of the box.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. Headquartered in New York, and with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world, Beanstalk develops programs for both international and local brands, celebrities, and entertainment properties. For more information, please visit www.beanstalk.com. Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.