Ames Assumes Responsibility for North American Operations and Strategic Growth Initiatives
January 17, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced the appointment of Allison Ames as President, North America. In her new role, Ames will oversee Beanstalk’s operations in the U.S., Canada, Mexico and South America. She will continue to report directly to Michael Stone, CEO. Effective immediately, Ames will assume full responsibility for all clients operating in the North American region, while also driving the development and execution of the agency’s strategic growth initiatives. As President, Ames will expand on her previous role as Senior Vice President, Brand Management by advancing the interests of Beanstalk’s client partners through innovation, driving profitability and identifying opportunities to create new revenue sources. Allison will continue to have oversight over Beanstalk’s Brand Management and Business Development and Marketing departments.
Since joining Beanstalk in 1995, Ames has led general licensing initiatives for diverse brands such as HGTV, Stanley Black & Decker, Purina, Airheads and U.S. Army, among others. She also led and was an integral part of the strategic development and management of worldwide retail exclusive programs for Mary-Kate and Ashley and Danskin Now.
“Allison has played a critical role in leading Beanstalk to a strong leadership position in the brand licensing industry,” said Michael Stone. “Her promotion reflects the outstanding service she has provided to clients, retailers and licensees in addition to the significant contributions she has made to developing our talent and to the agency. We are excited to see her grow professionally and anticipate great achievements from Allison in her new role.”
Ames holds a Bachelor’s degree in International Business & Marketing from George Washington University and an M.B.A. in International Business from Hofstra University.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers, celebrity/expert talent management, and TransAct™ customized legal and financial services. The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.