Roney Brings Over 25 Years of Licensing Experience as a Licensor and Licensee
January 31, 2012, New York, NY., – Beanstalk, the world’s leading brand licensing agency and consultancy, today announced the appointment of Nell Roney as Senior Vice President, Brand Acquisitions. In her new position, Roney will be responsible for leveraging her industry experience and extensive network of relationships to partner best-in-class manufacturers and retailers with the most sought after brands. Roney will report directly to Allison Ames, President, North America, Beanstalk.
Beanstalk Brand Acquisitions was created to assist consumer product manufacturers as well as retailers in identifying and licensing strategic properties for competitive advantage. Roney will leverage over 25 years of experience in brand licensing, brand management and marketing across a broad range of product categories to accelerate agency growth in 2012 and beyond.
“Our Brand Acquisitions service continues to be a significant growth area for Beanstalk and represents one of the many ways that our knowledge of brands, trends, consumer attitudes and licensing can benefit our clients,” said Allison Ames. “Nell’s extensive and compelling experience as a licensee, licensor, and agent will provide the direction necessary to continue our growth in this discipline.”
A leader in brand licensing, Roney has managed programs across many licensing segments including corporate and trademark licensing, entertainment and character properties, sports and art properties, and promotions. On the agency front, she has been instrumental in developing and managing licensing programs for a host of key clients in the consumer packaged goods industry across categories including household products, consumer electronics, health and beauty, and automotive, among others. Prior to that, Roney managed licensing initiatives, as a licensee, for a number of prestigious companies in food and beverage, home textiles, and housewares industries.
“As brand licensing has earned its seat at the marketing table, companies continue to seek valuable partnerships with well-known brands in order to effectively reach new consumers and differentiate themselves from their competitors,” said Roney. “Beanstalk Brand Acquisitions is uniquely qualified to assist clients in succeeding in today’s challenging retail market by providing access to best-in-class licensors from around the world. I am excited about leading this strategic business for the company and look forward to creating long-term, valuable partnerships for our clients.”
Beanstalk Brand Acquisitions provides clients with an in-depth, strategic analysis of relevant licensing opportunities consistent with their goals and objectives. Over the years, Beanstalk has engaged in brand license acquisitions for companies across industries including fashion, optical, jewelry, home textiles and consumer electronics. Most notable successes include the pairing of Combine International, a leading manufacturer and supplier of fine jewelry, with wedding, lifestyle and entertainment authority David Tutera, to create a collection of engagement rings and wedding bands; partnering Vision-Ease, manufacturer of optical lenses, with popular consumer sun care brand, Coppertone, to create a line of UV protective eyewear; and securing recognizable children’s literary character Little Bear on behalf of Orajel, to create a line of toddler-friendly toothpastes.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers, celebrity/expert talent management, and TransAct™ customized legal and financial services. The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.