Global Brand Licensing Agency Retains Former CFO, Global Consumer Products at Sesame Workshop to Oversee Finance and Operations
February 5, 2013, New York, NY., – Beanstalk, a leading global brand licensing agency, today announced the appointment of finance veteran Marc Schneider as Chief Financial Officer. In his role, Schneider will be responsible for all aspects of Beanstalk’s global Finance and Operations including overseeing management of the agency’s best-in-class financial systems and platforms. Schneider will also be the primary liaison to the corporate financial team of Omnicom Group, Beanstalk’s parent company.
“We are pleased to have Marc join the Beanstalk team. Marc’s proven operational and financial leadership in managing and growing profitable businesses, as well as knowledge of the licensing industry, will be a tremendous asset to supporting our continuous agency growth.” said Michael Stone, Chief Executive Officer. “With over 25 years of experience, he is well versed in the reporting requirements of large, multinational companies as well as smaller entrepreneurial organizations.”
Schneider will also be working directly with Stone and other leaders at Beanstalk to facilitate short-term and long-range strategic planning activities across the company to grow Beanstalk in the U.S. and internationally.
Schneider began his career at CBS Inc., where he held various finance positions focused on sales forecasting and analysis for the network’s programming. Schneider then moved to Sesame Workshop where he spent 15 years. He served as Chief Financial and Administrative Officer of Global Consumer Products and International TV. In his other positions there, he managed areas including Corporate Finance and Strategic Planning, Business Development, book publishing, and interactive technology. Schneider also spent time at HIT Entertainment as the SVP and General Manager for live events and themed attractions. Most recently, he managed his own consulting practice, Linchpin Consulting Group, LLC, providing profitable business development and financial and management services to diverse companies.
Schneider received his BA in Economics at Brandeis University and his MBA in Finance and Marketing from University of Chicago Booth School of Business.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.