Beanstalk Breaks Into the Blogging Business

Leading Bloggers, Bag Snob and Mrs. Lilien, Appoint Beanstalk to Develop their Licensing Programs

May 8, 2013, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, has partnered with digital strategy and execution agency, Digital Brand Architects (DBA), to build a licensing program for two of their most acclaimed digital brands: Bag Snob and Mrs. Lilien.

The wildly popular world of blogging has evolved into more than just a hobby over the past few years, with bloggers now acting as trusted taste-makers and influential style arbiters to their loyal following of readers. Fashion blogging royalty Bag Snob and digital bon vivant Mrs. Lilien have taken the social media and digital world by storm with the fun reviews and savvy tips that they share with their audiences on a daily basis. Through both of their powerful digital platforms, consumers utilize Bag Snob’s and Mrs. Lilien’s editorial content as a powerful commercial tool that allows them to purchase highlighted products from retailers in just one click.

Snob Essentials, a new fashion brand from Snob Global Media’s leading blog, Bag Snob, will capitalize on the Snobs’ keen eye for designer details and authority in high-end fashion across multiple categories, including handbags, denim and footwear. The global collection will fill an unmet market need by offering fashion and accessories developed with high-quality, sophisticated, functional designs and eye catching details at more affordable price points. Snob Essentials will offer the key essential items that every woman needs to build her wardrobe, with the coveted Snobs seal of approval. “I am elated to begin a partnership with Beanstalk,” says Co-founder/Chief Editor of Snob Global Media, Tina Craig. “Their pristine reputation as the best in the licensing business is world-renowned. Beanstalk’s eclectic experience runs the gamut and under the guidance of their highly capable team, I look forward to growing our brand globally and fulfilling its maximum potential.”

Mrs. Lilien’s licensing program will leverage her colorful and exuberant personality, expertise in styling and ability to turn the mundane into the magical with just a few simple changes. Blending humor, a touch of luxury and a retro sensibility fused with the latest trends and innovations, Mrs. Lilien will offer a collection of products that transform every home, party and fashion product from ordinary into colorful and extraordinary. Mrs. Lilien comments, “I'm effervescently thrilled about the prospect of my upcoming product line! A collection of MRS-esque wares by my very own design has been, without doubt, a lifelong goal of mine!" Beanstalk will pursue partners in the social expressions, gift, novelty, tabletop, barware, domestic arts and other home décor and fashion oriented categories for Mrs. Lilien.

“We are thrilled to be partnering with DBA to expand Bag Snob and Mrs. Lilien to corresponding product collections,” says Rachel Terrace, vice president of brand management at Beanstalk. “Both brands act as go-to-destinations for inspiration in their respective categories and we know that consumers will be ecstatic about them bringing their impeccable style and authoritative voices to life.”

About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc. Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About DBA DBA is a transformative boutique agency that expertly juxtaposes digital communications and curation marketing with talent management of online influencers. Rooted in marketing and branding, their guiding philosophy is to always stay true to the core DNA of their clients while elevating the social media conversation through practical application and creative engagement. Holistically combining all facets of brand building online and off – advertising, marketing, public relations, events and e-commerce – their approach builds awareness, drives traffic and elevates the brand voice forward. Operating under these distinct and separate arms, DBA’s global reach includes offices in New York, Los Angeles and Milan.

About Snob Global Media Co-founders/Chief Editors of Snob Global Media, Tina Craig and Kelly Cook launched in 2005. With a combined 20 years of experience in the fashion and entertainment industries, they have created a brand that appeals to 16 and 60 years old alike. The snobs offer honest, analytical reviews of handbags, beauty, couture, jewelry, shoes and children’s fashion items that provide readers with taste-making tends. The site has over 300,000 unique visitors per month and Snob Global Media now covers six separate online channels: Bag Snob, Beauty Snob, Couture Snob, Jewel Snob, Shoe Snob and Tot Snob.

About Mrs. Lilien A coveted “life stylist,” graphic designer and digital bon vivant, Mrs. Lilien has a widely popular blog referred to as the go-to destination for inspiration. Sharing her must-have lists and favorite new finds across home, fashion, “the domestic arts” and the art of entertaining, Mrs. Lilien is a style fairy godmother on a mission to help us all live more colorful, bold and indulgent lives. Mrs. Lilien is the chief ambassador of the elevated lifestyle, the arbiter of pop chic and is a blogess extraordinaire.