Legendary Coach, Don Shula, to Lead His Winning Restaurant Chain, Shula’s Steakhouse, into Brand Licensing
June 11, 2013, New York, NY., – Beanstalk, a leading brand agency and consultancy, has announced plans to extend the signature restaurant group, Shula’s Steak Houses, LLLP through licensing. Beanstalk will leverage Shula’s high quality food, great service and exclusive SHULA CUT® to complementary food and beverage products including frozen meals, frozen potatoes, appetizers, soups, sauces, condiments, dry spice rubs and non-alcoholic drinks. Beanstalk will also continue to build upon Shula’s association with sports by extending into tailgating gear, including grills and grill accessories.
Named for and owned by legendary NFL Hall of Fame Coach, Don Shula, the first steak house opened 24 years ago. Today, the restaurant group has 34 locations in high traffic tourist venues, major hotels and airports throughout the U.S. The restaurants serve over four million guests annually. Shula’s “Eat Like a Legend” ad campaign is featured on billboards, radio and print.
Don Shula, the winningest coach in NFL history, is well known as the long-time head coach of the Miami Dolphins, the only team to ever have an NFL perfect season. An hour-long special about Coach Shula and celebrating the 40th anniversary of the Dolphins perfect season was a part of the CBS coverage of this year’s Super Bowl XLVII.
"We're excited to be working with Don Shula and Shula's Steak Houses to bring their high quality food and menu favorites to the grocery aisle. We think this will be another winner for Coach Shula!” said Nancy Bailey, Vice Chairman of Beanstalk. Shula’s is the # 1 celebrity Steak House in America. About Shula’s Shula’s Steak Houses, LLLP owns the Shula family of restaurants brand. The company first debuted its signature steak house concept in 1989 in Miami Lakes, Florida. This white-table cloth, fine-dining concept was the pioneer for all concepts to come. All Shula’s restaurants serve the Best Beef Money Can Buy, The SHULA CUT, consisting of only center cuts of Premium Black Angus Beef. Today Shula’s Steak Houses, LLLP has 34 restaurants nationwide, ranging from fast casual to fine-dining. Shula’s 347 Grill is a chic, energetic restaurant offering menu variety at a lower price point. Shula’s 2 Steak & Sports, is a laid back, sports restaurant. Shula’s Bar and Grill exclusively at airport locations, combines gourmet burgers, signature appetizers, crafted cocktails and premium wines, in a comfortable yet energetic bar environment. The newest concept, Shula Burger, is a quality fast-casual restaurant providing mouth - watering burgers, salads, beer and wine. For general or franchise information, please visit www.donshula.com.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.