Beanstalk to leverage expertise of highly sought-after wedding planner to develop bridal program
June 14, 2013, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced a business partnership with wedding and entertaining expert, Mindy Weiss. As Mindy’s licensing agency of record, Beanstalk will leverage its resources to translate the unparalleled expertise and impeccable style of Mindy Weiss to launch a bridal program that offers couples exquisitely designed products at an unmatched value. Beanstalk will launch the program across multiple categories including bridal gowns, bridesmaid dresses, jewelry, accessories, floral arrangements, stationery and more.
Mindy Weiss began her career in party planning over twenty years ago and has become America’s preeminent wedding and event planner. She is well-known for creating weddings and parties for clients including, Fergie and Josh Duhamel, Ellen Degeneres and Portia Rossi, Lala Vasquez and Carmelo Anthony, Nicole Richie and Joel Madden, Heidi Klum and Seal, Gwen Stefani and Gavin Rossdale, Kimberly Williams and Brad Paisley and Trista and Ryan’s (of ABC’s “The Bachelorette” televised wedding). She’s also created baby showers for Ashlee Simpson, Nicole Richie, Jennifer Lopez, Denise Richards, Brooke Shields and most recently, Jenna Dewan-Tatum and Jessica Simpson. In addition, she’s thrown parties for everyone from Sting to Pink.
Mindy began her career by creating custom invitations for social events. She is best known for her creative and unusual ideas, her unexpected décor accents and her exquisite attention to every last detail. Mindy’s bubbly personality and calm demeanor help her clients relax as she creates one-of-a-kind parties of their dreams. These qualities, together with Mindy’s respect for her clients’ privacy, have made her the top event planning choice for celebrities as well as high profile corporations.
“We are thrilled to partner with an industry leader such as Beanstalk to transform Mindy Weiss into a brand that can resonate with brides,” said Mindy Weiss. “After planning countless weddings and events, I am excited to create a line of wedding products that all brides can experience,” Mindy added. “I look forward to sharing the expertise that I have accumulated over my 20 year career in planning events. Every bride’s wedding is the day that she has always dreamed of and I want to offer beautiful and affordable products that will simplify the decision making process without having to sacrifice style.”
“It is an exciting time to be working with Mindy Weiss,” said Allison Ames, President, North America of Beanstalk. “Mindy is one of the most highly regarded event planners today. Her trusted expertise and products will help countless future brides incorporate her unparalleled eye for style and elegance into their weddings and events without breaking their budgets.”
About Mindy Weiss Mindy Weiss is one of the most sought after event planners and lifestyle experts in the United States. Today, Mindy is well-known for creating weddings and parties for countless celebrities and she was also featured on television for planning the wedding of Trista & Ryan of ABC’s “The Bachelorette” televised wedding. A successful author, Mindy has written two best-selling books, THE WEDDING BOOK: The Big Book For Your Big Day and The Wedding Planner & Organizer. Mindy has worked with brands such as Starbucks, Crest White Strips, Linens N Things, Fortunoff, Gallo Wines, David’s Bridal and Hypnotic Liquor. Listed in The New York Times as one of the top five wedding planners in the United States, Mindy has also contributed to In Style, Los Angeles Magazine Weddings, The Los Angeles Times, Refinery 29, and Rue Magazine. She has been featured on a variety of television shows and networks including – Good Morning America, CNN, The Today Show, Dr. Phil, E!, Rachael Ray, Nate Berkus, Ellen Degeneres, Fox News, Entertainment Tonight, Style Network, MTV, and VH1. Mindy and her events have also been featured in numerous lifestyle and wedding publications – Martha Stewart, O Magazine, Brides, Real Simple, People, US Weekly, OK! Magazine, Modern Bride,LA Confidential, The Knot, In Style and In Style Wedding, The Los Angeles Times, LA Confidential, Angeleno, Modern Bride, Elegant Bride, The New York Times, Town & Country and The Wall Street Journal.
Based in Beverly Hills, CA and New York City, Mindy Weiss is the owner and principal planner/designer of Mindy Weiss Party Consultants. The company provides professional event planning services for any type and size of wedding, party, corporate event and bar/bat mitzvah.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and TransAct™ licensing program administration. The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC).
About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.