October 10, 2013, London, U.K., – Leading global brand licensing agency and consultancy Beanstalk today announced that Lisa Reiner has been promoted to Managing Director of Europe and Asia Pacific. In her new role, Reiner will oversee all international operations, including business development and marketing, for Beanstalk and its newly launched digital division Tinderbox. She succeeds Ciarán Coyle, who is leaving Beanstalk to pursue another career opportunity in the United States. Reiner joined Beanstalk in 2001 as a Director of Brand Management in New York and was responsible for developing the highly successful global licensing programme for the Mary-Kate & Ashley brand outside the U.S., which achieved over $1 billion in retail sales and expanded to eleven different countries around the world. As a valued member of the agency’s senior management team, Reiner has worked in both its New York and London offices. Her key responsibilities to date have included heading up the global P&G programme, as well as playing an active role in the growth and development of Beanstalk’s international business. She relocated to London in 2009.
Michael Stone, Chief Executive Officer of Beanstalk, says, “Lisa’s skills, intellect, drive, professionalism and creativity have resulted in her consistently helping to lead the growth of our business globally. We look forward to her fresh perspective on the agency’s international business and are confident that Beanstalk will continue to grow under her leadership.”
Lisa Reiner comments, “I am excited to be taking up the reins for Beanstalk and Tinderbox’s international businesses and to have the opportunity to build upon Ciarán and the team’s great work. Beanstalk is very proud of our portfolio of world-class brands and we will continue to service our clients with excellence, as well as extend our global footprint to new and innovative areas of the business.”
Reiner graduated cum laude with a B.S. in Business and Marketing from Kent State University.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.