January 14, 2014, New York, NY., – HGTV HOME™ announced today the launch of its HGTV HOME™ Baby furniture collection—now available for purchase exclusively in 86 buybuy BABY® stores in the United States. The first two offerings in the furniture collection—“Grayson” and “Hayden”—feature fresh, beautiful designs with gender neutral options that will complement any nursery décor. The innovative lines are designed to easily transition as the child grows from baby to young adulthood. For more details and decorating tips, go to www.hgtvhome.com/baby and www.buybuybaby.com/hgtvhome. “The popularity of the HGTV HOME furniture collections made the extension to a nursery line a natural fit,” said Ron Feinbaum, general manager and SVP, consumer products, HGTV. "We’re delighted to launch the HGTV HOME Baby Furniture line in hopes of helping parents bring the design, inspiration and ideas they enjoy from HGTV into their nurseries.”
“Grayson” and “Hayden” both offer a generously proportioned six-drawer double dresser and five-drawer tall chest. However, the Grayson line, showcases two finishes, weathered oak “Dusk” or satin “Midnight,” and is an updated interpretation of the classic framed crib. It has a 4-in-1 lifetime convertible kit that can transition into four mattress settings—crib to toddler bed, and daybed to adult double bed. In contrast, the Hayden line presents cherry veneers on poplar solids set within beveled, dark chocolate framework. It offers two crib options, the 4-in-1 lifetime convertible crib, plus an innovative 4-in-1 standard crib with four levels of mattress settings—a crib, toddler bed, daybed and set of twin beds.
“Our inspiration is based on classic styling with updated accents that offer a new sensibility in nursery and kids’ furniture,” said Nancy Fire, HGTV HOME Design Director. “We want to provide the same quality, design and functionality for baby products that we offer across all HGTV HOME collections.”
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook,
About buybuy Baby
buybuy BABY is a subsidiary of Bed Bath & Beyond Inc. buybuy BABY was founded in 1996 and acquired by Bed Bath & Beyond in 2007. The Chain now operates more than 83 stores that range in size from 20,000 to 60,000 square-feet. The buybuy BABY shopping environment offers customers a fun and exciting shopping experience. Its extensive selection includes an assortment of premier infant and toddler merchandise in categories including furniture, car seats, strollers, feeding, bedding, health and baby care, bath, safety, toys, learning and development products, clothing and a unique selection of seasonal and holiday products. The buybuy BABY web site can be found at www.buybuybaby.com. It carries a broad assortment of merchandise and features 24-hour customer service. buybuy BABY also offers a Baby Gift Registry available in all stores and online. Customers can interact with buybuy BABY through Facebook, Pinterest and YouTube.