January 27, 2014, New York, NY., – Leading global brand extension agency, Beanstalk, today announced that Allison Ames has been promoted to the position of President of Beanstalk. In her new role, Ames will assume many of the day-to-day leadership and operational responsibilities for Beanstalk globally. In addition, she will work alongside CEO Michael Stone on many of Beanstalk’s short and long-term strategic growth initiatives. Ames spent the past two years as President, North America, where she was responsible for all clients operating in the North American region, while also driving the development and execution of the agency’s growth initiatives. Previously, she was Beanstalk’s Senior Vice President, Brand Management.
Since joining Beanstalk in 1995, Ames has led numerous licensing initiatives for diverse brands. She also led and was an integral part of the development and management of worldwide retail exclusive programs.
“Allison’s vision, passion and considerable expertise have played a central role in our agency’s growth. She has greatly contributed to driving Beanstalk to be the company we are today,” says Stone. “As our short and long-term strategic growth initiatives become my main focus, I am looking forward to continuing to work alongside Allison to move Beanstalk forward and realize the many exciting opportunities that lie ahead of us.”
Ames added, “I look forward to the opportunity to build on my work in North America and to now also focus on our international business. Over the past several years, we have upped our game in the services that we provide, the clients that we represent, and the truly exceptional work that we do. I am very proud of our talent at Beanstalk. This is a pivotal time for the agency and our place in the marketing/communications arena, and we have great plans to extend Beanstalk into new and innovative areas.”
Ames holds a Bachelor’s degree in International Business & Marketing from George Washington University and an M.B.A. in International Business from Hofstra University.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers, consulting, and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.