February 3, 2014, New York, NY., – Leading global brand licensing and brand extension agency, Beanstalk, today announced that Rachel Terrace has been promoted to the position of Senior Vice President, Brand Management, effective immediately. Terrace will expand on her previous role as Vice President, Brand Management by spearheading the strategic development and implementation of Beanstalk’s U.S. clients’ licensing programs. In her new role, she will be responsible for overseeing Beanstalk’s North American Brand Management team’s relationships and licensing programs on behalf of its clients, retail partners and licensees. Since joining Beanstalk in 2005, Terrace has led numerous licensing initiatives across the home, food, fashion and automotive categories for numerous brands.
“Rachel’s strategic and creative approach to building brands is widely recognized and she has contributed greatly to our company’s growth and success,” says Allison Ames, President. “Her passion and knowledge have played a pivotal role in making Beanstalk a leading agency, both in the U.S. and worldwide. We look forward to seeing her continued leadership within the agency as she assumes broader responsibilities.”
Terrace added, “I am excited to build on our great work in advancing the interests of Beanstalk’s North American clients and identifying new opportunities for them. We are very proud of our portfolio of world-class brands and will continue to service our clients with unparalleled excellence and innovation.”
Terrace holds a Bachelor’s degree in Political Science from Brown University and an MBA in Marketing and Management from Columbia Business School.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers, consulting, and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.