Leading Brand Extension Agency Expands its Reach Through a New Strategic Alliance
June 13, 2014, London, U.K., – Leading global brand extension agency, Beanstalk, announced today that it is further expanding its territorial reach through a strategic alliance with multi-award winning Asian brand licensing agency, CLICK! Licensing. Headquartered in the Philippines, with offices in China, Indonesia, Malaysia, Thailand, Korea and Taiwan, CLICK! will work with Beanstalk to develop local properties, while also further extending existing Beanstalk clients in the region. The collaboration adds to Beanstalk’s growing geographic presence, and is part of a strategic initiative to expand the agency’s reach in both China and South East Asia.
Lisa Reiner, Managing Director of Beanstalk Europe and Asia Pacific, commented, “CLICK! Licensing has longstanding experience with brand extensions in China and South East Asia and is perfectly positioned to help us extend our reach in one of the world’s most dynamic and fast-moving markets. CLICK! CEO, Marilu Magsaysay Corpus, has an impressive background in international licensing and marketing, working with world-class brands on strategic planning and programme implementation. We are excited to be partnering with such a prominent player in the Asian licensing arena and look forward to continuing our expansion in the region.”
Marilu Magsaysay Corpus, CEO of CLICK! Licensing, said, “We are very excited to have the opportunity to work with Beanstalk in Asia. Beanstalk shares our vision for the development and growth of licensing in China as well as the rest of the region. We share the same core values that are necessary to work together and develop successful licensing programmes on behalf of our clients. It is with great enthusiasm that we look forward to working closely with Beanstalk.”
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand licensing, direct-to-retail program management, license acquisition for manufacturers, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Los Angeles, Miami, Cincinnati and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of the DAS Group of Companies, a division of Omnicom Group Inc.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
About CLICK! Licensing Asia
CLICK! Licensing Asia Inc. was established 16 years ago and is headquartered in Manila, Philippines. The company has offices in all key territories throughout Greater China and South East Asia, most recently opening a branch in Korea. CLICK! represents world-class properties including pre-school, entertainment, fashion and lifestyle brands. It has established its prominence in the Asian market through its in-depth knowledge of the licensing business and Asian culture. CLICK!‘s President and CEO, Marilu Magsaysay Corpus, is currently on the Board of Directors of the Licensing Industry Merchandisers Association (LIMA).